Latest News From Beef Checkoff

Cattle producers Jared Brackett, Hugh Sanburg and Norman Voyles, Jr. are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB).

A Montana magistrate judge granted summary judgement Wednesday to the government and the 15 qualified state beef councils targeted in the R-CALF vs. Sonny Perdue lawsuit.

Kansas rancher and influencer, Brandi Buzzard-Frobose was named by the National Cattlemen's Beef Association as the 2019 Advocate of the Year in recognition of her success in advocating for beef.

Cattlemen's Beef Board CEO Greg Hanes says the Beef Checkoff was "designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world."

A new webinar is available on demand from the Beef Checkoff about the Beef Quality Assurance program.

When the topic of sustainability comes up cattle circles, it’s common to see heads shaking. It’s not a topic we like to discuss – primarily because it’s so often raised with bad intentions and worse information.

The Beef Industry Long Range Plan is updated every five years to identify key areas to advance beef demand and help the industry focus on one strategic direction.

Consumers will soon learn how beef farmers and ranchers take to care of their animals to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program.

In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says "there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered." 

Fifth-generation Wyoming rancher Kacy Atkinson says it’s time for cattlemen to stop the infighting and begin to understand the real issues affecting the beef industry.

Cattlemen interested in gaining more value per pound will do well to follow millennials’ lead.

Celebrating International Sushi Day—a new idea for the beef industry. The Foodservice Guide to Beefshi, has 16 recipes for beef sushi or “Beefshi” that can be easily prepared for restaurant or supermarkets.

Correcting the misinformation about beef production is important for producers, says Debbie Lyons-Blythe, a Kansas rancher. It's important to speak up when presented the opportunity.

If you don’t reflect on the lessons you’ve learned before you move forward, you risk repeating mistakes. That’s wisdom well-earned in the beef industry, and one NCBA's Kendal Frazier is wise to pass on.

If you don’t reflect on the lessons you’ve learned before you move forward, you risk repeating mistakes. That’s wisdom well-earned in the beef industry, and one NCBA's Kendal Frazier is wise to pass on.

The Opportunities for Fairness in Farming (OFF) Act of 2019 has the support of presidential candidates and could reshape how agricultural checkoffs operate, something animal rights groups see as a win.

Joan Ruskamp reflects on her year as chairperson of the CBB and the value of the beef checkoff.

Agriculture Secretary Sonny Perdue has made 35 appointments to the Cattlemen’s Beef Promotion and Research Board.

NCBA calls lawsuit allegations "without merit," and R-CALF a "front group for activists seeking to divide the industry, lessen beef demand and drive producers out of business."

Contentious battles continue over the beef industry’s self-help program

Contentious battles continue over the beef industry’s self-help program

The federal district court in Montana has granted a to expand its beef checkoff lawsuit against the USDA to include at least 13 states in addition to Montana.

Discussions about how the beef checkoff serves it's members continue to divide the cattle industry.

Nearly $4.8 million was trimmed by the Cattlemen’s Beef Promotion and Research Board from proposals by seven beef checkoff contractors to meet the approximately $40.5 million budget for activities like beef promotion.

Nearly $4.8 million was trimmed by the Cattlemen’s Beef Promotion and Research Board from proposals by seven beef checkoff contractors to meet the approximately $40.5 million budget for activities like beef promotion.

Attacks on the checkoff is only weakening the beef industry , says John Robinson, vice president of Membership and Communications, National Cattlemen's Beef Association.

Attacks on the checkoff is only weakening the beef industry , says John Robinson, vice president of Membership and Communications, National Cattlemen's Beef Association.

Cattle producer Kate Miller says attorney David Muraskin’s reply falls short of the fact-based analysis she seeks.

Attacks against the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF) and the Organization of Competitive Markets (OCM) are called “desperate” and “coordinated,” says David Muraskin.

“Beef. It’s What’s for Dinner” is back to celebrate 25 years.

“Beef. It’s What’s for Dinner” is back to celebrate 25 years.

R-CALF says it has filed a reply in Montana’s federal district court regarding the U.S. Department of Agriculture’s opposition to the group’s motion to expand the scope of its beef checkoff lawsuit.

R-CALF says it has filed a reply in Montana’s federal district court regarding the U.S. Department of Agriculture’s opposition to the group’s motion to expand the scope of its beef checkoff lawsuit.

An amendment to limit and reform checkoffs that had the support of the Humane Society of the United States failed to make its way into the farm bill.

Award applications for the 12th annual National Beef Quality Assurance (BQA) Awards now are being accepted.

Consumers are looking for food companies to provide clear labeling and advertising, so they can make purchasing decisions with confidence

“Beef. It’s What’s For Dinner” is a recognizable catch-phrase for the Beef Checkoff. The music, from the Aaron Copeland ballet entitled, “Rodeo” premiered during World War II.

USMEF President and CEO Dan Halstrom discusses the Middle Eastern markets that hold strong potential for U.S. beef.

The National BQA Award recognizes outstanding beef and dairy producers, marketers, & educators that best demonstrate animal care & handling principles as part of the day-to-day activities on their respective operations.

As more people focus on a heart-healthy diet, there is growing uncertainty about animal proteins and cardiovascular health. Beef is often in question.

Canada is increasing the national beef checkoff from C$1 to C$2.50.

Agriculture Secretary Sonny Perdue appointed 27 members to the Cattlemen’s Beef Promotion and Research Board.

After an extensive search, the Cattlemen’s Beef Promotion & Research Board (CBB) has named Scott Stuart of Colorado as the new chief executive officer, effective February 1, 2018.  

A lawsuit filed Monday by the Oklahoma Beef Council seeks to recover $2.6 million in embezzled funds.

Good stockmanship protects animal welfare, beef quality and consumer perceptions.

The checkoff-funded Beef Quality Assurance (BQA) program has launched a new training and certification program for cattle transportation.

Efforts to stop Oklahoma cattlemen from voting in a secondary beef checkoff referendum are ongoing.

Consumers demand more transparency on animal care and sustainability from America’s cattlemen

A new logo, digital hub and stories about the people behind beef production will introduce the 25-year-old “Beef. It’s What’s For Dinner.” campaign to a new generation of consumers.

Newly released audit data about market cows and bulls suggests the industry has made significant improvements in several areas.