The Beef Checkoff Program announced that Extra Lean Ground Beef is now certified by the American Heart Association to display its recognized and respected Heart-Check mark.
Florida cattle officials are asking the Legislature to create a marketing program that could raise up to $900,000 annually to promote beef consumption and research in the state.
Members of the Beef Checkoff Enhancement Working Group, which includes NCBA, have drafted a memorandum of understanding (MOU) to pursue proposed changes in the program.
The Beef Checkoff Program partnered with the Pennsylvania Department of Agriculture to host “Beef & Veal Day” on Jan. 14, during the 99th annual Pennsylvania Farm Show.
U.S. Agriculture Secretary Tom Vilsack said Wednesday that the USDA is running out of options on the country-of-origin labeling (COOL) dispute over beef.
On Nov. 11-12, 2014, the beef checkoff, through the U.S. Farmers & Ranchers Alliance (USFRA), participated in the New York Time's "Food for Tomorrow" conference held at Stone Barns Center for Food and Agriculture in Pocantino Hills, NY - a place many would call a "foodie" mecca.
The Missouri Cattlemen's Association submitted comments to USDA Secretary Tom Vilsack regarding his proposal to create a beef checkoff on top of the existing program.
Kentucky beef cattle producers voted to assess themselves an additional $1 per head on cattle marketed in Kentucky in a statewide referendum held in November.
USDA's Agricultural Marketing Service is seeking input from the public to guide its development of a new industry-funded promotion, research and information order (also known as a "checkoff program") for beef and beef products.
Yesterday, 45 state cattlemens’ associations representing more than 170,000 cattle breeders, producers and feeders sent a letter to Agriculture Secretary Vilsack.
In cooperation with Ibotta, the 16th most frequently used app in the United States, the beef checkoff recently encouraged customers at two national retailers to choose beef at the meat case.
The beef checkoff launched a totally redesigned MyBeefCheckoff.com on Sept. 28, providing checkoff payers, leaders, staff and media with an easy-to-navigate selection of checkoff resources and information to highlight checkoff programs and results.
Thanks to a national checkoff partnership with the New York Beef Industry Council, as part of its Northeast Beef Promotion Initiative, the checkoff exhibited at the Pri-Med East Conference in Boston, Mass., Sept. 12- 14.
Delivering a quality beef product to the consumer requires more than just superior genetics – trustworthy handling practices are the link that assures consumer satisfaction.
The Cattlemen’s Beef Board will invest about $39 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal year 2015.
President Pete Bonds today made the following statement after the Texas Department of Agriculture (TDA) announced the results of the Texas Beef Checkoff referendum.
The new digital “Beef. It’s What’s For Dinner” (BIWFD) advertising campaign is off to a tremendous start, with exciting new creative elements and more information to reach the important millennial consumer.
