Latest News From Beef Checkoff

State Beef Checkoff Vote Starts in Oklahoma, Complaint Filed to Stop It
State Beef Checkoff Vote Starts in Oklahoma, Complaint Filed to Stop It

Early voting for a secondary beef checkoff in Oklahoma started on Oct. 2, but the Organization for Competitive Markets wants the vote to be halted.

A Call for Transparency

Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”

A Call for Transparency
A Call for Transparency

Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”

Beef Quality Series: Adapt Facilities, Equipment to Your Cattle
Beef Quality Series: Adapt Facilities, Equipment to Your Cattle

The industry trend toward larger, heavier weight cattle could drive the need for changes in the design of facilities and equipment. 

Beef Quality Series: Consumers Shift Attention to "Cultural Concerns"
Beef Quality Series: Consumers Shift Attention to "Cultural Concerns"

Consumer perceptions of beef quality involve what you produce, and also how you produce it.

An alleged $2.6 million was embezzled by a former employee of the Oklahoma Beef Council.
$2.6 Million of Beef Checkoff Funds Embezzled in Oklahoma

A reported $2.6 million was allegedly embezzled by a former employee of the Oklahoma Beef Council.

Jolley: Five Minutes with Steve Kay (Again)
Jolley: Five Minutes with Steve Kay (Again)

Chuck Jolley sits down for his annual review of the cattle business with Steve Kay.

R-CALF USA Wins Initial Injunction over Beef Checkoff
R-CALF USA Wins Initial Injunction over Beef Checkoff

A magistrate judge in Montana has ruled in favor of the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF USA) in their suit against the U.S. Department of Agriculture (USDA) on the use of bee

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Judge Sides with Independent Beef Producers in Checkoff Case

R-CALF has been ruled in favor against the USDA on the use of beef checkoff funds.

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State Beef Checkoff Vote Passes in Iowa

A majority of cattle producers in Iowa voted to reinstate a $0.50 per head checkoff.

Magistrate Hears Arguments in Beef Checkoff Lawsuit

A lawsuit over the beef checkoff is being heard in the U.S. District Court of Montana.

Jolley: Five Minutes with earning an MBA from the Beef Checkoff
Jolley: Five Minutes with earning an MBA from the Beef Checkoff

Several years ago, the Beef Checkoff, concerned that good communications was becoming a long lost art, especially in the larger conversation about beef and agriculture, launched the Masters of Beef Advocacy (MBA) progra

Pass it on!

Bill Barthle, 3rd generation rancher in San Antonio, Fla., says the checkoff helps explain to consumers how U.S. beef is produced. He feels increasing that knowledge and the demand for beef will play a crucial role in p

Jacques Parent, newest Cattlemen's Beef Board Member, is a serious dairyman

Jacques Parent's farm - all 2,000 acres - borders Lake Champlain in Vermont and is just a five minute drive to Canada. For New England, that's a very large agricultural operation.

A microwaveable roast?

Ever wish you could throw a roast in the microwave?

Producing more food

More food will be needed in the next 50 years than was consumed in the last 7,000 years.

Share your story

Consumers have started to show an increasing interest in understanding how and where food was raised.

It's not all tenderloans and ribeyes

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Cooking a "real" meal

Consumers want to quickly cook a "real" meal with the same speed, ease and results as convenience foods.

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Follow BQA Guidelines When Treating and Selling Cows

On very rare occasions violative residues of pharmaceutical products have been found in carcass tissues of cull beef cows.  

BQA: Medication administration and remote delivery
BQA: Medication administration and remote delivery

Proper administration of animal health products is a key element of Beef Quality Assurance guidelines and antibiotic stewardship.

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R-CALF Sues USDA to End Beef Checkoff

The Rancher’s Cattlemen’s Action Legal Fund, United Stockgrowers of America (R-CALF), filed suit May 2 in U.S. District Court in Montana, challenging the government’s oversight of the Beef Checkoff Program.

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No State Beef Checkoff in Missouri

An overwhelming majority of beef producers in Missouri voted down a proposed state beef checkoff.

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Missouri Producers Reject Creating State Beef Checkoff

Missouri beef producers have soundly rejected an effort to establish a $1 per head beef checkoff fee.

Interviewing Randall Debler, Cattlemen's Beef Board member, 'firing' up his pastures
Interviewing Randall Debler, Cattlemen's Beef Board member, 'firing' up his pastures

Randall Debler was having a busy week, more than usual. He lives in the Kansas Flint Hills, Running Rock Hill Ranch with his wife, Erin and their three children. It's near Alma, about an hour-and-a-half west of Kansas

My Beef Checkoff Quiz April 2016

Take this month's My Beef Checkoff Quiz for a chance to win a prize package from My Beef Checkoff.

Pass it on!

The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s.

Cooking with Beef: Slow Cooker Pot Roast Soup
Cooking with Beef: Slow Cooker Pot Roast Soup

Step away from the kitchen. All you need are a few basic ingredients, a slow cooker and an appetite when you get home.

Checkoff's consumer marketing efforts

Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use "geo-targeting" that allows us to specifically focus

Did you know...

‚...the checkoff's extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?

Protein-rich diet tied to improved physical function during weight loss

New research shows that high-quality protein helps increase physical function during weight loss in older obese adults.

Why don't I see more Beef Checkoff ads?

Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info

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I'm a Drover: A Love Affair

Healthy food and improving people's lives has been the spice of life for chef Laura Hagen.

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Still Time to Register for Free BQA Certification

You and those who work in your cattle business can sign up for free online Beef Quality Assurance certification until April 15. 

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Checkoff Partners to Launch New Beef Items

Krystal, one of the country’s first hamburger chains established in the South, is re-inventing tradition with a brand new menu of Country-Fried items, available for a limited time.

Checkoff partners to launch new beef items
Checkoff partners to launch new beef items

Krystal®, one of the country's first hamburger chains established in the South, is re-inventing tradition with a brand new menu of Country-Fried items, available for a limited time. The core of the line is the

Coming soon to "Beef. It's What's For Dinner."

The checkoff-funded "Beef. It's What's For Dinner." website is launching a new landing page focused on slow-cooker methods for preparing beef. One look at Pinterest, and it's clear that the

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Missouri Cattle Referendum Clears First Legal Challenge

A referendum on raising the fees Missouri cattle farmers pay has cleared its first legal challenge, though a final court decision still remains weeks away.

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Iowa Cattle Producers Supportive of Proposed State Checkoff

Survey shows 80% of Iowa producers support 50 cent state beef checkoff.

Some drug purchases will require veterinarian's order

Starting in 2017, livestock producers will need to obtain a written order from their veterinarian before buying certain antibiotics for their animals.

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Safeguarding the Beef Industry, Quashing Myths

As cattle producers, you know it’s frustrating, at best, to read or hear headlines and stories about the cattle industry in mainstream media that you know are not accurate.

Meat of the Matter: Snack attack
Meat of the Matter: Snack attack

A pair of innovative marketers may have found a way to address consumer concerns about health and the environment with a simple strategy: open package, consume product.

Children's author training

Did you know ‚... the Children's Literature Author Training was held Jan. 7-10 in Orlando, Fla.? The event was designed especially for authors identified as key opinion leaders, with selection priority on those

Safeguarding the beef industry, quashing myths
Safeguarding the beef industry, quashing myths

As cattle producers, you know it's frustrating, at best, to read or hear headlines and stories about the cattle industry in mainstream media that you know are not accurate.

Cooking with Beef: Asian beef and vegetable stir-fry
Cooking with Beef: Asian beef and vegetable stir-fry

Ingredients 1 pound beef Top Sirloin Steak Boneless, cut 1 inch thick 4 cups assorted fresh vegetables, such as sugar snap peas, broccoli florets, bell pepper and carrot strips 1 clove garlic, minced

In the Cattle Markets: Interesting start to 2016‚...
In the Cattle Markets: Interesting start to 2016‚...

Last week Dr. Brooks provided a series of thoughts on how 2016 may shake out for the cattle industry. Given developments in multiple financial markets it is useful to pause and appreciate the broader situation underpin

The Beef Checkoff partners with Snap by Groupon

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My Beef Checkoff Quiz January 2016

Take this month's My Beef Checkoff Quiz for a chance to win a prize package from My Beef Checkoff.

Focus on protein

DID YOU KNOW ... that it takes TWO TO THREE TIMES MORE CALORIES from plant-based alternatives to get the same amount of protein as you get in a 3-oz. serving of lean beef? What's more, the protein in beef is "complete,"