Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”
Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”
A magistrate judge in Montana has ruled in favor of the Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF USA) in their suit against the U.S. Department of Agriculture (USDA) on the use of bee
Several years ago, the Beef Checkoff, concerned that good communications was becoming a long lost art, especially in the larger conversation about beef and agriculture, launched the Masters of Beef Advocacy (MBA) progra
Bill Barthle, 3rd generation rancher in San Antonio, Fla., says the checkoff helps explain to consumers how U.S. beef is produced. He feels increasing that knowledge and the demand for beef will play a crucial role in p
Jacques Parent's farm - all 2,000 acres - borders Lake Champlain in Vermont and is just a five minute drive to Canada. For New England, that's a very large agricultural operation.
The Rancher’s Cattlemen’s Action Legal Fund, United Stockgrowers of America (R-CALF), filed suit May 2 in U.S. District Court in Montana, challenging the government’s oversight of the Beef Checkoff Program.
Randall Debler was having a busy week, more than usual. He lives in the Kansas Flint Hills, Running Rock Hill Ranch with his wife, Erin and their three children. It's near Alma, about an hour-and-a-half west of Kansas
The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s.
Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use "geo-targeting" that allows us to specifically focus
‚...the checkoff's extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?
Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info
Krystal, one of the country’s first hamburger chains established in the South, is re-inventing tradition with a brand new menu of Country-Fried items, available for a limited time.
Krystal®, one of the country's first hamburger chains established in the South, is re-inventing tradition with a brand new menu of Country-Fried items, available for a limited time. The core of the line is the
The checkoff-funded "Beef. It's What's For Dinner." website is launching a new landing page focused on slow-cooker methods for preparing beef. One look at Pinterest, and it's clear that the
A referendum on raising the fees Missouri cattle farmers pay has cleared its first legal challenge, though a final court decision still remains weeks away.
As cattle producers, you know it’s frustrating, at best, to read or hear headlines and stories about the cattle industry in mainstream media that you know are not accurate.
A pair of innovative marketers may have found a way to address consumer concerns about health and the environment with a simple strategy: open package, consume product.
Did you know ‚... the Children's Literature Author Training was held Jan. 7-10 in Orlando, Fla.? The event was designed especially for authors identified as key opinion leaders, with selection priority on those
As cattle producers, you know it's frustrating, at best, to read or hear headlines and stories about the cattle industry in mainstream media that you know are not accurate.
Last week Dr. Brooks provided a series of thoughts on how 2016 may shake out for the cattle industry. Given developments in multiple financial markets it is useful to pause and appreciate the broader situation underpin
DID YOU KNOW ... that it takes TWO TO THREE TIMES MORE CALORIES from plant-based alternatives to get the same amount of protein as you get in a 3-oz. serving of lean beef? What's more, the protein in beef is "complete,"