Latest News From Greg Hanes CEO Cattlemen's Beef Board

CEO Greg Hanes discusses the Cattlemen's Beef Board five-year strategic plan that identifies and sets priorities for the organization, as well as calls for more collaboration within the beef industry.

Greg Hanes says cow-calf, feeder, dairy, veal, and others producers all benefit from the Checkoff’s work to grow demand and protect beef’s livelihood and viability in an increasingly competitive arena.

Work conducted during the annual BPOC is the culmination of the beef industry’s entire year — the end result of hundreds and hundreds of volunteer hours from American beef producers and importers.

Want to know how your Checkoff dollars are spent? Cattlemen’s Beef Board CEO Greg Hanes urges cattlemen to visit DrivingDemandforBeef.com to learn how the money is invested, with volunteer producers calling the shots.

Greg Hanes, CEO of the Cattlemen's Beef Board, discusses Beef Checkoff contractors and the system in place to ensure funds are used only for authorized purposes.

In this commentary Greg Hanes, CEO of the Cattlemen's Beef Board, discusses the ways that Beef Checkoff dollars have been used in the past few months.

It’s easy to get swept up by the itch for something different, change for change’s sake. But, it’s important to do your homework, because there are many reasons producers still value the Beef Checkoff, Hanes says.

The process of generating beef demand is like a well-primed pump. It provides the beef industry with the means to push our great product into the hands of hungry consumers the world over.

The Cattlemen's Beef Promotion Operating Committee will meet in Denver, Colorado, Sept. 9 and 10 to discuss, debate and ultimately allocate around $40 million for eligible beef industry programs within the Beef Checkoff.

Misinformation floating around about the Beef Checkoff in recent weeks has producers seeking answers to questions about the state of our industry. Greg Hanes, CBB CEO provides some key information.

Beef exports and imports are certainly a challenging topic to tackle for American cattle farmers and ranchers, but they are an integral part of our beef industry here in the United States.  

Cattlemen's Beef Board CEO Greg Hanes says the Beef Checkoff was "designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world."

In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says "there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered."