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Beef. It’s What’s For Dinner. Partners with Chef’s Roll to Highlight the Beef Quality Assurance Program from Pasture to Plate

Five-part video series pairs chefs with local farmers and ranchers for a unique look at how beef is raised.

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Greg Hanes: What Have You Done for Me Lately?

In this commentary Greg Hanes, CEO of the Cattlemen's Beef Board, discusses the ways that Beef Checkoff dollars have been used in the past few months.

AL Ranch
Beef. It’s What’s For Dinner. Launches “MBA NextGen”

MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry.

Beef Steaks
Partnership To Boost E-commerce Beef Sales

The digital shopping platform Chicory and the National Cattlemen’s Beef Association (NCBA) are partnering to raise the profile of beef and accelerate e-commerce growth of beef products.

Beef for the holidays
Beef. It’s What’s For Dinner. Hosts Celebrity Chef Jet Tila

Beef. It’s What’s For Dinner. hosted a virtual “Roast and Toast” food influencer holiday event teaching a select group of food influencers how to cook the perfect Prime Rib Roast.

Cow at sunset
NIAA Named Beef Checkoff Contractor

NIAA proposed a plan that will allow farmers and ranchers to learn and engage on the importance of responsible antibiotic use in animal agriculture.

NCBA Highlights Beef and Produce Pairings on Healthy Plates

In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH).

Beef. It’s What’s For Dinner. Returns to Broadcast Television

To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television.