Latest News From Beef Checkoff

Texas, Nebraska and Oklahoma Beef Councils joined forces to develop a promotional campaign resulting in nearly 4 million views during the National Finals Rodeo (NFR).

Trailblazers receive in-depth training to become expert communicators, excel in media interviews and understand how to build confidence in beef-related practices when talking to consumers.

Inflation has hit food prices especially hard, but higher prices haven't driven consumers away from beef. Why is that? The Checkoff-funded National Beef Quality Audit provides some clues.

The beef industry has significantly improved efficiency across the entire supply chain, and that’s helped control our production costs, which benefits all consumers.

Cattle producers Andy Bishop of Kentucky, Ryan Moorhouse of Texas and Dr. Cheryl DeVuyst of Oklahoma are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB).

The U.S. Department of Agriculture announced the appointment of 26 members to serve on the Cattlemen’s Beef Promotion and Research Board.

Connecting agriculture with science helps STEM educators foster a new generation of consumers who are better informed about beef and beef production.

Beef’s critics see an industry that is corrupt and/or broken with NCBA and packers padding their pockets. The facts tell a different story. Beef is winning the marketplace…and it’s not even close.

The Beef Checkoff-funded Trailblazers program is seeking applications for its next class of beef advocates.

Checkoff deniers would have you believe per capita consumption data indicate demand is in decline. That claim was debunked 25 years ago.

Beef Loving Texans, the Texas Beef Council’s (TBC) consumer-facing brand, is wrapping up its statewide search for the “Ultimate Beef Loving Texan.”

Members of the U.S. House of Representatives overwhelming rejected a proposal on Wednesday that would have barred USDA from operating commodity checkoff programs.

130 ag and forestry group urge congress to reject an anti-checkoff amendment to legislation that funds the U.S. Department of Agriculture (USDA).

Despite the misrepresentation from some groups, your beef checkoff has paid huge dividends. And given that producers fund the program, there’s an obligation to portray the program factually. Here are some facts.

CBB member and co-chair of the Stakeholder Engagement Committee, Wisconsin cattleman Steve Spinger discusses why the Beef Checkoff invests a small percentage of its funding for Producer Communications.

Our industry is constantly evolving, but today’s consumer is changing even faster. As producers, we must put ourselves in their shoes because we’re ALL consumers at the end of the day.

Checkoff funding will invest $38 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2024.

Committed to building beef demand by inspiring, unifying and supporting an effective and coordinated national Checkoff partnership, the Federation of State Beef Councils provides examples of recent program successes.

Beef consumption vs, beef demand, a topic that continues to generate confusion. But it should be clear, per-capita consumption, "independent of prices, provides no meaningful information about demand.”

The Checkoff is expanding its efforts to reach different consumer audience segments, and through the power of Checkoff-funded nutrition and health research, we’ve unlocked new audience groups.

Consumption data are often used to mislead and undermine the beef industry’s accomplishments and disparage the Checkoff. But such data in the absence of price data provides zero information about beef’s competitiveness.

National Cattlemen’s Beef Association (NCBA) President Todd Wilkinson, a South Dakota cattle producer, responded to attacks on the Beef Checkoff and NCBA from animal rights activists and their allies in Congress.

Ag organizations representing Indiana’s top commodities announced their joint opposition to an amendment introduced by Rep. Victoria Spartz (R-IN) that attacks commodity checkoff programs.

John Huston, Chicago, IL, was honored with the Cattlemen’s Beef Board’s third annual Beef Checkoff Visionary Award during the General Session of the 2023 Cattle Industry Summer Business Meeting in San Diego, California.

Cattle industry leaders on Thursday (July 13) praised the introduction of a bipartisan congressional resolution recognizing the importance of commodity checkoff programs, including the Beef Checkoff.

Step into the world of the modern-day cattle rancher as they navigate the trials and tribulations to continue the lineage of the American beef producer.

Nutrition Adventure is an immersive experience where dieticians gather to learn from some of the best in the areas of beef nutrition, research, and much more through discussions and industry tours.

A previous column drew producer responses about the OFF Act. Nevil Speer reviews some of the broader themes regarding your Beef Checkoff.

One more column on the OFF Act regarding the coalition of groups that have some "dubious partners" with "questionable motives," Speer says.

Checkoff opponents contend the program is failing. So let’s dive into that contention with some added granularity and precision, says Speer.

A misinformation campaign is underway attacking NCBA and endangering the programs that generations of farmers and ranchers worked hard to establish.

The Texas Beef Council (TBC) and Beef Loving Texans have launched the new “BBQuest – Take on Texas BBQ” free mobile pass program.

Regardless of how lab-grown protein products are categorized, the federal law that created the Beef Checkoff does not allow such products to be promoted.

Legislation was introduced in both the U.S. House and Senate on Tuesday that seeks to reform the Beef Checkoff program the industry self-funds for promotional and educational use.

By working together, beef and dairy producers can continue to uncover greater efficiencies that will benefit both industries while providing consumers with more of the high-quality products they want and need.

By expanding U.S. beef demand and sales internationally, the Beef Checkoff is helping promote economic growth and support producers’ bottom lines. More and more consumers worldwide want U.S. beef.

The Cattlemen’s Beef Board will invest $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2023.

CEO Greg Hanes discusses the Cattlemen's Beef Board five-year strategic plan that identifies and sets priorities for the organization, as well as calls for more collaboration within the beef industry.

Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series – The Beef. It's What's For Dinner.® 300.

More than 2,000 Texas beef producers received an update on how the Texas Beef Council is helping keep beef in its strongest state through demand-driving programs during the Texas A&M Beef Cattle Short Course.

Former Dallas Cowboys quarterback and current NBC football analyst Tony Romo is a spokesman for the 'Beef. It's What's For Dinner' promotion campaign throughout the summer grilling season.

Former Alabama Cattlemen's Association executive vice president Dr. Billy Powell was presented with the second annual Beef Checkoff Visionary Award during the 2022 Cattle Industry Summer Business Meeting, Reno, Nevada.

The U.S. Supreme Court on Monday denied a petition by R-CALF USA for consideration of its legal challenge of the Beef Checkoff, effectively ending the case that began six years ago.

CBB Co-Chair of the Domestic Marketing Committee discusses how and why the Beef Checkoff uses influencer marketing and social media to drive beef demand.

The Beef Checkoff has been working to consistently build beef demand over the past 36 years. And, that success is due in large part to the dedication of Cattlemen’s Beef Board (CBB) members and our contractor partners.

Checkoff-funded research has helped manage food safety risks over the past decades, influencing many safety interventions that are still in place today.

In honor of National Ag Day, NCBA is sharing the stories of two advocates who play different roles in the industry, but both understand the importance of inspiring the next generation to get involved.

The Cattlemen’s Beef Board (CBB) has released its official 2021 Annual Report including information about projects and results within each of the organization’s program areas.

The world’s largest cattle feeder, Five Rivers Cattle Feeding recognizes the importance of being a leader and an advocate for the beef industry – Kuner Feedlot wins 2022 BQA Feedyard Award.

Committing much of her career to the Beef Quality Assurance (BQA) program, Dr. Deb VanOverbeke earns the 2022 BQA Educator Award.