Hugh Sanburg, 2021 chair of the Cattlemen's Beef Board and a cow-calf producer from Eckert, Colo., discusses how the beef industry would be affected without the Checkoff's research, educational and promotional efforts.
MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry.
The digital shopping platform Chicory and the National Cattlemen’s Beef Association (NCBA) are partnering to raise the profile of beef and accelerate e-commerce growth of beef products.
Beef. It’s What’s For Dinner. hosted a virtual “Roast and Toast” food influencer holiday event teaching a select group of food influencers how to cook the perfect Prime Rib Roast.
In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH).
To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television.
