Beef Checkoff
Despite record-low herd levels and climbing prices, the 2026 grilling season kicks off with beef outpacing chicken and pork in the meat case.
While plant-based alternatives once dominated headlines, new research shows a decline in vegetarianism and a surge in consumer willingness to pay for nutrient-dense beef.
A South Dakota cattle producer explains how checkoff funds are being used to reach consumers who eat less beef, have questions about how it’s raised or live in regions where beef demand has room to grow.
Strong demand doesn’t just happen. It’s built through effort, investment and consistency.
A global leader in food safety and beef quality, Gary Smith’s research helped save the industry in challenging times.
Beef promotion operating committee approves fiscal year 2026 checkoff plan supporting programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications.
Jan Lyons’ journey in the beef industry is a testament to strategic leadership, family commitment and innovative thinking.
Event helps dieticians connect the dots on animal care, sustainability and how beef truly makes its way to the plate
This award recognizes an individual in the beef industry who has demonstrated exemplary support of and commitment to the Checkoff’s goals and vision.
The Beef Industry Long Range Plan task force has released its five-year road map.
Consumers want transparency about how beef is raised. They care about the eating experience, nutrition and animal welfare, and they are increasingly interested in online shopping and diverse protein options.
Find out what dollars collected through the Beef Checkoff do for the beef industry.
Wehrbein urged Congress to stand with real farmers and ranchers on a multitude of issues.
The Beef Checkoff was started by producers and is guided by producers today. Learn more about the process and where that money goes to build beef demand.
USMEF, USDA and Columbian officials met recently to build a better understanding of the U.S. livestock industry and the red meat export market.
The use of shotguns as a cattle-handling tool is more common than thought and needs to stop immediately as it poses serious welfare and food safety issues.
An economic analysts finds each dollar invested in Beef Checkoff demand-driving activities over the past five years positively impacted domestic demand and U.S. beef exports.
The Visionary Award recognizes an individual who has demonstrated exemplary support of and commitment to the Beef Checkoff’s goals and vision.
Beef’s story since 1998 is nothing short of incredible, and across the breadth of the business and time, there’s one common thread…your checkoff.
Consumer research funded by the Beef Checkoff helps provide data that enables communications with specific messages encouraging the purchase of beef.
The Beef Checkoff announces partnership with the Little League World Series this year.
After a competitive application process, ten Trailblazers have been selected for the program’s third cohort of beef community spokespeople.
Texas, Nebraska and Oklahoma Beef Councils joined forces to develop a promotional campaign resulting in nearly 4 million views during the National Finals Rodeo (NFR).
Trailblazers receive in-depth training to become expert communicators, excel in media interviews and understand how to build confidence in beef-related practices when talking to consumers.
Inflation has hit food prices especially hard, but higher prices haven’t driven consumers away from beef. Why is that? The Checkoff-funded National Beef Quality Audit provides some clues.
The beef industry has significantly improved efficiency across the entire supply chain, and that’s helped control our production costs, which benefits all consumers.
Cattle producers Andy Bishop of Kentucky, Ryan Moorhouse of Texas and Dr. Cheryl DeVuyst of Oklahoma are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB).