Latest News From Beef Checkoff

NCBA Highlights Beef and Produce Pairings on Healthy Plates

In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH).

2 weeks ago
Beef. It’s What’s For Dinner. Returns to Broadcast Television

To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television.

1 month ago
Greg Hanes CEO Cattlemen's Beef Board
Greg Hanes: Beef Demand Is a Well-Primed Pump

The process of generating beef demand is like a well-primed pump. It provides the beef industry with the means to push our great product into the hands of hungry consumers the world over.

1 month ago
Wyoming ranch
NCBA Hosts Beef Industry from “Pasture to Plate” Panel

Beef Checkoff educates the hospitality industry on how beef is raised, from pasture to plate, during James Beard Foundation Webinar series.

1 month ago
Rainbolt Ranch, Texas
Molly McAdams Named Executive VP of Texas Beef Council

Molly K. McAdams, Ph.D., has joined the Texas Beef Council (TBC) as its new executive vice president. She replaces Richard Wortham, who will retire in December after 30 years with TBC.

1 month ago
2021 Beef Checkoff Budget announced
Beef Board Announces FY 2021 Beef Checkoff Investments

The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021.

2 months ago
Cattle grazing
Beef Checkoff: The September Decision

The Cattlemen's Beef Promotion Operating Committee will meet in Denver, Colorado, Sept. 9 and 10 to discuss, debate and ultimately allocate around $40 million for eligible beef industry programs within the Beef Checkoff.

2 months ago
Angus VNR: Bridging the Gap

Sometimes a little education goes a long way, especially when it comes to your dinner. Shawn Darcy shares how the BQA consumer campaign increases transparency and trust.

3 months ago