Latest News From Beef Checkoff

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Proposed Change in Beef Checkoff Causing Controversy

A proposal by the Missouri Beef Industry Council to establish a state beef checkoff fee is the subject of what could be a heated public hearing this week in Sedalia.

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Free Online BQA Certiciation Opportunity Ends November 20th

You still have time to become BQA certified for free via the online certification process.

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Team Beef at the 40th Marine Corps Marathon

Fifty-five runners, sponsored by the beef checkoff’s Northeast Beef Promotion Initiative, took to the streets of Washington, DC, on Oct. 25. 

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"Meat Your Beef" with New England Retailers

The beef checkoff’s Northeast Beef Promotion Initiative hosted a “Meat Your Beef” channel influencer immersion event in Massachusetts on Oct. 27 for the corporate staff at C & S Wholesale Grocers, as well as meat department staff from a variety of independently owned and operated retail markets located in New England.

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Only Two Weeks Remain for BQA Free Certification Period

With only two weeks remaining, the countdown continues for beef and dairy producers to become Beef Quality Assurance (BQA)-certified for free online through Nov. 20. 

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Protein Makes a Comeback

Research points to increasing importance of protein among younger and older individuals .

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Checkoff "Talks About Food" at Boston Globe Event

The festival was designed to encourage conversations and discussion centered on food, food production and healthy living. 

Texas Beef Checkoff Proves Successful in First Year

The first year of the Texas Beef Checkoff proves to be successful bringing in $7.2 million for research and promotion of beef.

New USDA Grading Module Available

To better explain the procedures and technologies involved in quality and yield grading, the beef checkoff’s research team has developed a guided simulation and learning module.

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Beefing Up the 40th Marine Corps Marathon

For the second year in a row, the beef checkoff’s Northeast Beef Promotion Initiative (NEBPI) is proud to fuel runners at the 40th running of the Marine Corps Marathon (MCM) in Washington, DC, on Oct. 25, 2015.

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‘All About Beef’ App Features Two New Games

The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.

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Beef Checkoff Sets FY2016 Plan of Work

The Cattlemen’s Beef Board will invest about $42 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal year 2016, if this recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board.

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BQA Free Certification Period Announced

BQA Partnership with Boehringer Ingelheim Vetmedica, Inc. provides free certification through Nov. 20

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Optimizing Dietary Protein with Northeast Physicians

The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the New York Beef Industry Council (NYBIC), explained the health benefits of lean beef in the diet to the Pri-Med East Conference attendees in Boston, Mass., Sept. 18- 21. 

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What's Down the Pike for Beef Demand?

What's going to happen to beef demand as the cattle industry continues to expand the breeding herd?

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Japanese Journalists Get Look at U.S. Beef Industry

To gain insight into the U.S. beef industry and learn more about prevention of animal disease and foodborne illnesses, a team of Japanese technical journalists recently toured the U.S. beef industry.

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Market Research: Who, What, When, Where, Why and How?

Employing checkoff-funded market research to build demand for beef.

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Beef Checkoff Adopts New Committee Structure

Subsequent to adoption of the new 2016-2020 Beef Industry Long Range Plan during the 2015 Cattle Industry Summer Conference in Denver, the national Beef Checkoff Program transitioned its committee structure to reflect the consumer demand drivers critical to the success of that long range plan.

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Producers Continue To Support The Checkoff

National, random independent survey finds smallest opposition ever.

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Why Long-Range Planning?

In today’s global marketplace, every successful cattle producer and importer knows the importance of planning when it comes to succeeding in their businesses. The same value holds true for the producers and importers who volunteer to make decisions about how to invest folks’ hard-earned dollar-per-head investments into the Beef Checkoff Program.

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Beef Checkoff Spiced up 23rd Annual Safeway National Capital Barbecue Battle

Chef Dave Zino, Beef Ambassadors and Miss Patty Melt made appearances on Pennsylvania Avenue in Washington, DC, on June 27-28.

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NCBA CEO Forrest Roberts Announces Resignation

Forrest Roberts has announced his resignation as the Chief Executive Officer of the National Cattlemen’s Beef Association (NCBA), effective July 31.

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BQA Award Deadline Extended

Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award continue to be accepted.

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Test Your Beef I.Q. in “I LOVE BEEF” Trivia Challenge This Month

Winners Receive Tickets to 2015 Safeway National Capital Barbecue Battle in Washington, DC

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“Beef. It’s What’s For Dinner.” Digital Advertising Efforts in Full Swing

2015 Summer Campaign Launch Promises Big Results for Beef

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Beef Checkoff Educates and Engages with Foodservice Operators and Influencers

At the recent National Restaurant Association’s 2015 Show, the beef checkoff engaged in several meetings associated with the conference, which hosted 65,000 attendees.

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Checkoff Shares Protein Science with Nutrition Experts

The beef checkoff, in partnership with the Egg Nutrition Center and National Dairy Council, recently shared checkoff-funded protein research with the Sports, Cardiovascular, and Wellness Nutrition Dietetic Practice Group at their annual symposium in Colorado Springs, Colo., with 430 Registered Dietitians in attendance.

Reminder: BQA Award Nominations Due June 20

Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted.

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Checkoff Calling for Nominations for Beef Quality Assurance Awards

Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted.

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Beef Fuels Team Beef at the 2015 Boston Marathon

The national beef checkoff, through its Northeast Beef Promotion Initiative and in partnership with the South Dakota Beef Industry Council, ensured that beef was proudly represented during the historic running of the 119th Boston Marathon on Monday, April 20.

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Cattle Farmers are “Raising the Steaks”

On Monday, April 13, the beef checkoff hosted 20 students from Bridgewater State University for a “Raising the Steaks” immersion event at Gibbet Hill Cattle Company in Groton, Mass.

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Engaging Chefs with Beef Cuts, Culinary and Creativity

At the beginning of April, the beef checkoff hosted a dynamic group of chefs and center-of-the-plate specialists from Performance Foodservice for a one-of-a-kind beef culinary immersion in Charleston, SC.

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#TeamBeef Runs at Boston Marathon

Beef fueled runners yesterday during the 2015 Boston Marathon.

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February Beef Exports Bounce Back

While still impacted by severe congestion in West Coast ports, February exports of U.S. beef bounced back to some degree from the totals posted in January.

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Month of Beef Love in NYC

As part of its Northeast Beef Promotion Initiative, the beef checkoff partnered with New York City based online fresh-food grocer FreshDirect on a healthy-eating campaign during the retailer’s February “Month of Love.”

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USDA Seeks Nominees for Cattlemens Beef Board

The U.S. Department of Agriculture is seeking nominations to serve on the Cattlemen’s Beef Board.

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“Meat Your Beef” with the Philadelphia Art Institute

As part of its Northeast Beef Promotion Initiative (NEBPI), the beef checkoff hosted a “Meat Your Beef” channel influencer immersion event at a modern-day beef processing plant and nearby beef feedlot in Eastern Pennsylvania on March 26 for the chef instructors and culinary students at Philadelphia Art Institute in Philadelphia, Pa.

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Checkoff Highlights Opportunities for Retailers, Foodservice

Representatives of 19 state beef councils also participate in post-conference workshop.

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Beef Fuels New York City

The beef industry reached more than 30,000 athletes, their friends and families attending the 2015 United Airlines NYC Half Marathon Health & Fitness Expo in Manhattan March 12-14, thanks to a first-time sponsorship by the national beef checkoff, in partnership with the New York and South Dakota beef councils.

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Letters to the Editor

Read letters from Beef Today's readers.

North Dakota Legislature Doubles the $1 Beef Checkoff

The North Dakota Legislature has doubled the $1-per-head checkoff that ranchers pay when they sell cattle.

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Statewide Beef Checkoff Referendum Passes by Wide Margin

The Illinois Beef Association (IBA) announced Tuesday that the recently held statewide referendum to restart the Illinois Beef Checkoff passed with an 88 percent majority vote.

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Checkoff Unveils Veal Marketing Website

The Beef Checkoff this week announced the launch of a new website, at VealFoodservice.com.

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Beef Checkoff MOU- Does Not Go Far Enough

The United States Cattlemen's Association announced an official decision to not sign the Checkoff Memorandum of Understanding as presented to industry leaders through the Beef Checkoff Enhancement Working Group.

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NFU Says Proposed Beef Checkoff MOU Fails to Make Any Meaningful Reforms

National Farmers Union President Roger Johnson said that ongoing conversations about how to improve the beef checkoff have again failed to lead to greater producer comfort with how the checkoff is handled.

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National Beef Organizations Agree on Enhancements to National Beef Checkoff Program

Today, seven national organizations, members of the Beef Checkoff Enhancement Working Group, signed a revised Memorandum of Understanding regarding agreed-upon enhancements to the national Beef Checkoff Program.

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Beef Checkoff Partners Reach Culinary Influencers

The beef industry was able to make tremendous impact on more than 450 culinary students, chef instructors and restaurant operators at the 2015 Northeast and Southeast American Culinary Federation Conference in Baltimore on Feb. 15-17.

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BQA Producers Forum Provides Updates to Cattle Producers

Beef and dairy producers from across the country gathered during the 2015 Cattle Industry Convention for the checkoff-funded Beef Quality Assurance (BQA) Producers Forum.

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Jimmy Maxey Elected CBB Chairman for 2015

Cattle feeder Jimmy Maxey from Fresno, Calif., was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2015.