K-State economist Glynn Tonsor explains why record cattle prices and surging beef quality are the result of decades of market signals — and why today’s cash-trade reporting hurdles are a natural consequence of that evolution.

Check out the Sterling Marketing Profit Tracker for week of Nov. 7.

Proactive grazing, intentional thatch control and early coordination with local emergency crews can protect your herd and forage base before flames appear.

Brad Kooima of Kooima Kooima Varilek says a market that moves three days against the last trend often confirms a low.

Some employees do their jobs and go home, while others look for ways to help the farm run better. Here’s how managers can encourage more of the latter.

The phased ramp-up by summer 2027 will restore lost processing capacity in the Texas Panhandle and secure fed-cattle supply via a direct-to-producer alliance.

Backed by foundational funding from the Bezos Earth Fund, the Kansas City-based Global Cattle Innovation Platform aims to bridge the gap between lab-bench agtech and working pastures.

Activity monitors, new sensor applications and artificial intelligence could help veterinarians identify respiratory disease earlier and make better use of herd data. Dr. Curt Vlietstra sees opportunities ahead, while emphasizing that technology must work in the realities of the farm.