National Cattlemen's Beef Association president Marty Smith issues a statement about the group declining to participate in two Florida producer meetings.
To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television.
The process of generating beef demand is like a well-primed pump. It provides the beef industry with the means to push our great product into the hands of hungry consumers the world over.
Molly K. McAdams, Ph.D., has joined the Texas Beef Council (TBC) as its new executive vice president. She replaces Richard Wortham, who will retire in December after 30 years with TBC.
The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021.
The Cattlemen's Beef Promotion Operating Committee will meet in Denver, Colorado, Sept. 9 and 10 to discuss, debate and ultimately allocate around $40 million for eligible beef industry programs within the Beef Checkoff.
Sometimes a little education goes a long way, especially when it comes to your dinner. Shawn Darcy shares how the BQA consumer campaign increases transparency and trust.
The NCBA board of directors adopted a new policy, brought forward by seven state cattlemen's associations, in support of U.S. CattleTrace and its mission of advancing disease traceability in the U.S. cattle industry.
NCBA president Marty Smith, rancher and attorney from Wacahoota, Florida, joined AgriTalk on Wednesday to discuss the resolution from NCBA's Live Cattle Marketing Committee calling for a more robust cash cattle trade.
Beef Checkoff committee members in each committee heard presentations from Checkoff contractors during its summer meeting. These detailed how programs, research and education have creatively changed to drive beef demand.
A petition calling on the Secretary of Agriculture to conduct a referendum on the Beef Checkoff was filed with USDA in early July, and USDA has responded along with a guidance document on its website.
The Checkoff-funded National Beef Quality Assurance (BQA) Program, managed by the National Cattlemen’s Beef Association (NCBA), is now recognized as an industry-leading animal welfare program.
NCBA sent a letter to leaders on Capitol Hill thanking them for their efforts in supporting America's cattle producers through the Coronavirus Aid, Response, and Economic Security (CARES) Act.
National Cattlemen’s Beef Association Vice President, Government Affairs, Ethan Lane today released the following statement in response to a new Congressional report on climate change:
