Available to watch on demand, Drs. Wickersham, Bailey and Drewnoski cover the importance of supplementing your herd when lower quality feedstuffs make up a majority of the animals diet specific to regions across the U.S.
In September, it was announced that Colin Woodall would be the new Chief Executive officer of the National Cattlemen's Beef Association, leaving his position with NCBA in Washington and moving to Denver.
Ahead of the holidays the NCBA has released a new two-hour video in hopes to “spice up any gathering and celebration.” The Beef Drool Log video features a prime rib roast cooking to perfection over an open flame.
When the topic of sustainability comes up cattle circles, it’s common to see heads shaking. It’s not a topic we like to discuss – primarily because it’s so often raised with bad intentions and worse information.
Consumers will soon learn how beef farmers and ranchers take to care of their animals to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program.
In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says "there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered."
The Cattlemen's Beef Board will invest approximately $40.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during 2020.