U.S. meat production faced challenges in April and May as packing plants implemented worker safety measures for COVID-19, causing concern about available supplies. But production has rebounded in recent weeks.
The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
As the Senate nears a vote on the Great American Outdoors Act, NCBA and 48 other livestock and natural resource groups oppose the bill because it creates more than $14 billion in new, mandatory spending.
On Wednesday, National Cattlemen’s Beef Association (NCBA) Policy Division Chair and South Dakota Rancher Todd Wilkinson issued a statement in response to a proposed bill to regulate spot cattle trades.
German Navarrete, a USMEF corporate chef based in Mexico, recently developed a U.S. meat cutting demonstration utilizing virtual reality technology that uses 360-degree video images representing various meat cuts.
USMEF submitted comments identifying barriers that inhibit U.S. red meat exports to Kenya, which are explained in more detail by Cheyenne McEndaffer, USMEF director of export services, in the audio clip below.
While the COVD-19 pandemic hasn't slowed international consumers' enthusiasm for U.S. pork and beef, it has altered their buying behavior and changed the way the U.S. meat industry communicates with consumers.
Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.
U.S. companies that export red meat to Canada now face simpler and clearer requirements, thanks to a joint initiative by the USDA Food Safety and Inspection Service and the Canadian Food Inspection Agency.
U.S. pork exports posted the third largest month on record in February while U.S. beef exports also recorded double-digit gains from a year ago, according to data released by USDA and compiled by USMEF.
The Beef Checkoff and fifteen state beef councils won a major court victory as the U. S. District Court of Montana ruled in favor of USDA and the Montana Beef Council in the matter of R-CALF vs. Sonny Perdue and USDA.
The USDA Food Safety and Inspection Service has updated its Export Library for China to reflect expanded access for U.S. beef and pork. These changes were negotiated in the U.S.-China "Phase One" trade agreement.