The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021.
The Cattlemen's Beef Promotion Operating Committee will meet in Denver, Colorado, Sept. 9 and 10 to discuss, debate and ultimately allocate around $40 million for eligible beef industry programs within the Beef Checkoff.
The NCBA board of directors adopted a new policy, brought forward by seven state cattlemen's associations, in support of U.S. CattleTrace and its mission of advancing disease traceability in the U.S. cattle industry.
NCBA president Marty Smith, rancher and attorney from Wacahoota, Florida, joined AgriTalk on Wednesday to discuss the resolution from NCBA's Live Cattle Marketing Committee calling for a more robust cash cattle trade.
Beef Checkoff committee members in each committee heard presentations from Checkoff contractors during its summer meeting. These detailed how programs, research and education have creatively changed to drive beef demand.