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August data showed a relatively strong performance for U.S. pork exports. But beef exports were sharply lower than a year ago, impacted heavily by an impasse with China that has effectively locked U.S. beef out of the world’s largest import market.
Although the U.S. red meat brand has great meaning around the world, Jay Theiler says the livestock industry can’t take this for granted and must continue to invest in international marketing, especially as global competitors increase their quality to compete with the U.S.
To expand the range of U.S. pork and beef cuts in the ASEAN, USMEF led retail and foodservice teams to Korea to study how U.S. red meat is utilized.
August numbers reveal exports of U.S. pork increased year-over-year and U.S. beef exports were below year-ago levels, according to USDA data.
April pork exports reached the highest volume and value since May 2021, while beef exports were the largest in 10 months and valued at just under $900 million.
U.S. Meat Export Federation Chair Randy Spronk, a pork producer from Edgerton, Minn., notes a sense of optimism among attendees for the remainder of 2024.
U.S. Meat Export Federation members learned that consistency and quality of red meat is the key to expanding international customers for U.S. meat products.
March exports of U.S. pork were steady with last year’s volume and edged higher in value. Beef exports were below last March’s large volume, but export value was the highest since June 2023.
Pork and beef exports of $18.1 billion in 2023 had a significant impact on the corn and soybean industries, according to an independent study conducted by The Juday Group and released by the U.S. Meat Export Federation.
December pork exports climbed nearly 10% from a year ago while December beef exports were the largest since August and December export value increased 10% year-over-year.