Beef Checkoff
The world’s largest cattle feeder, Five Rivers Cattle Feeding recognizes the importance of being a leader and an advocate for the beef industry – Kuner Feedlot wins 2022 BQA Feedyard Award.
Committing much of her career to the Beef Quality Assurance (BQA) program, Dr. Deb VanOverbeke earns the 2022 BQA Educator Award.
Cattle producers Norman Voyles, Jr., Jimmy Taylor and Andy Bishop are the new leaders of the Cattlemen’s Beef Promotion & Research Board, responsible for guiding the national Beef Checkoff throughout 2022.
The MBA program is a free, self-guided online course that provides members of the beef community with the tools and resources needed to become a strong advocate for the beef community.
What’s the Checkoff doing to address the threat plant-based alternative proteins pose to the beef industry? CBB vice-chairman Norman Voyles, Jr., provides a glimpse into the response from the Beef Checkoff.
Kansas beef producer Philip Weltmer, recognized as the BIF Commercial Cattleman of the Year for 2021, also serves on the Cattlemen’s Beef Board and is the current co-chair of the Nutrition and Health Committee.
Greg Hanes says cow-calf, feeder, dairy, veal, and others producers all benefit from the Checkoff’s work to grow demand and protect beef’s livelihood and viability in an increasingly competitive arena.
Work conducted during the annual BPOC is the culmination of the beef industry’s entire year — the end result of hundreds and hundreds of volunteer hours from American beef producers and importers.
As a small beef producer, Stacy McClintock, Soldier, KS., is a passionate representative at the national level as a member of the Federation of State Beef Councils.
Checkoff-funded campaign touting beef’s science-based sustainability story is challenged by Physicians Committee for Responsible Medicine, a group with ties to animal activists.
The Cattlemen’s Beef Board will invest about $38.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2022.
Jo Ann Smith was presented with the Cattlemen’s Beef Board’s first-ever Beef Checkoff Visionary Award for demonstrating exemplary support of and commitment to the Checkoff’s goals and vision.
Honoree recognized by Masters of Beef Advocacy program for her role in helping health-conscious consumers embrace beef.
Want to know how your Checkoff dollars are spent? Cattlemen’s Beef Board CEO Greg Hanes urges cattlemen to visit DrivingDemandforBeef.com to learn how the money is invested, with volunteer producers calling the shots.
Celebrating 35 years, the Beef Checkoff has successfully promoted beef through various media outlets making the brand recognized by generations of consumers.
Agriculture Secretary Tom Vilsack has granted the petitioners seeking a vote on the National Beef Checkoff an additional three months to collect the necessary signatures.
The Product Quality Research program includes the study of beef quality, muscle traits and characterization, carcass traits, muscle tenderness and yield, flavor and palatability, and new technologies.
Consumers are more open to the nutritional benefits of beef than at any other time since the Checkoff began more than three decades ago but getting here required consistent long-term investment in nutrition research.
The Cattlemen’s Beef Board, the organization responsible for overseeing Beef Checkoff collection and program funding, will celebrate the program’s 35 anniversary during the upcoming Cattle Industry Convention.
The Checkoff-funded MBA program was developed in 2009 to bridge the widening chasm between producers and consumers and to help farmers and ranchers share their stories and advocate knowledgeably for the beef industry.
The burgers at Bambino’s restaurant in Ossian have been named Iowa’s Best Burgers by the Iowa Cattlemen’s Association, funded in part by the Iowa Beef Industry Council.
The Iowa Beef Industry Council (IBIC) recently hosted a nutrition communications workshop for dietetic graduate students enrolled in the University of Iowa’s Master of Clinical Nutrition Program.
Greg Hanes, CEO of the Cattlemen’s Beef Board, discusses Beef Checkoff contractors and the system in place to ensure funds are used only for authorized purposes.
A Flint Hills rancher says his time on the Kansas Beef Council has shown him all angles of the Beef Checkoff dollar: how it’s spent, how it’s evaluated and how it’s impacted the beef industry.
A year into one of the largest disruptions of the global and U.S. economies, some industries and market sectors are continuing to feel the severe impacts of COVID-19.
Hugh Sanburg, 2021 chair of the Cattlemen’s Beef Board and a cow-calf producer from Eckert, Colo., discusses how the beef industry would be affected without the Checkoff’s research, educational and promotional efforts.
In this commentary Greg Hanes, CEO of the Cattlemen’s Beef Board, discusses the ways that Beef Checkoff dollars have been used in the past few months.
MBA NextGen updates the popular MBA training modules making it easier than ever for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry.
Beef. It’s What’s For Dinner. hosted a virtual “Roast and Toast” food influencer holiday event teaching a select group of food influencers how to cook the perfect Prime Rib Roast.
The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021.