The Beef Checkoff has been working to consistently build beef demand over the past 36 years. And, that success is due in large part to the dedication of Cattlemen’s Beef Board (CBB) members and our contractor partners.
What’s the Checkoff doing to address the threat plant-based alternative proteins pose to the beef industry? CBB vice-chairman Norman Voyles, Jr., provides a glimpse into the response from the Beef Checkoff.
