Cattle producers Andy Bishop of Kentucky, Ryan Moorhouse of Texas and Dr. Cheryl DeVuyst of Oklahoma are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB).
Step into the world of the modern-day cattle rancher as they navigate the trials and tribulations to continue the lineage of the American beef producer.
The Cattlemen’s Beef Board will invest $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2023.
Former Alabama Cattlemen's Association executive vice president Dr. Billy Powell was presented with the second annual Beef Checkoff Visionary Award during the 2022 Cattle Industry Summer Business Meeting, Reno, Nevada.
The Cattlemen’s Beef Board (CBB) has released its official 2021 Annual Report including information about projects and results within each of the organization’s program areas.
The Cattlemen’s Beef Board will invest about $38.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2022.