Beef Checkoff

The Cattlemen’s Beef Promotion Operating Committee will meet in Denver, Colorado, Sept. 9 and 10 to discuss, debate and ultimately allocate around $40 million for eligible beef industry programs within the Beef Checkoff.
A petition calling on the Secretary of Agriculture to conduct a referendum on the Beef Checkoff was filed with USDA in early July, and USDA has responded along with a guidance document on its website.
Misinformation floating around about the Beef Checkoff in recent weeks has producers seeking answers to questions about the state of our industry. Greg Hanes, CBB CEO provides some key information.
The Beef Checkoff and fifteen state beef councils won a major court victory as the U. S. District Court of Montana ruled in favor of USDA and the Montana Beef Council in the matter of R-CALF vs. Sonny Perdue and USDA.
A Montana magistrate judge granted summary judgement Wednesday to the government and the 15 qualified state beef councils targeted in the R-CALF vs. Sonny Perdue lawsuit.
Kansas rancher and influencer, Brandi Buzzard-Frobose was named by the National Cattlemen’s Beef Association as the 2019 Advocate of the Year in recognition of her success in advocating for beef.
Cattlemen’s Beef Board CEO Greg Hanes says the Beef Checkoff was “designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world.”
When the topic of sustainability comes up cattle circles, it’s common to see heads shaking. It’s not a topic we like to discuss – primarily because it’s so often raised with bad intentions and worse information.
The Beef Industry Long Range Plan is updated every five years to identify key areas to advance beef demand and help the industry focus on one strategic direction.
Consumers will soon learn how beef farmers and ranchers take to care of their animals to produce high quality beef in a new promotion and advertising campaign about the Beef Quality Assurance (BQA) program.
In the few months since Greg Hanes became CEO of the Cattlemen’s Beef Board he says “there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered.”
Fifth-generation Wyoming rancher Kacy Atkinson says it’s time for cattlemen to stop the infighting and begin to understand the real issues affecting the beef industry.
A reported $2.6 million was allegedly embezzled by a former employee of the Oklahoma Beef Council.
For the second year in a row, the beef checkoff’s Northeast Beef Promotion Initiative (NEBPI) is proud to fuel runners at the 40th running of the Marine Corps Marathon (MCM) in Washington, DC, on Oct. 25, 2015.
The first year of the Texas Beef Checkoff proves to be successful bringing in $7.2 million for research and promotion of beef.
To better explain the procedures and technologies involved in quality and yield grading, the beef checkoff’s research team has developed a guided simulation and learning module.
The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the New York Beef Industry Council (NYBIC), explained the health benefits of lean beef in the diet to the Pri-Med East Conference attendees in Boston, Mass., Sept. 18- 21.
What’s going to happen to beef demand as the cattle industry continues to expand the breeding herd?
Subsequent to adoption of the new 2016-2020 Beef Industry Long Range Plan during the 2015 Cattle Industry Summer Conference in Denver, the national Beef Checkoff Program transitioned its committee structure to reflect the consumer demand drivers critical to the success of that long range plan.
National, random independent survey finds smallest opposition ever.
Chef Dave Zino, Beef Ambassadors and Miss Patty Melt made appearances on Pennsylvania Avenue in Washington, DC, on June 27-28.
Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted.
At the recent National Restaurant Association’s 2015 Show, the beef checkoff engaged in several meetings associated with the conference, which hosted 65,000 attendees.
2015 Summer Campaign Launch Promises Big Results for Beef
Winners Receive Tickets to 2015 Safeway National Capital Barbecue Battle in Washington, DC
On Monday, April 13, the beef checkoff hosted 20 students from Bridgewater State University for a “Raising the Steaks” immersion event at Gibbet Hill Cattle Company in Groton, Mass.
The national beef checkoff, through its Northeast Beef Promotion Initiative and in partnership with the South Dakota Beef Industry Council, ensured that beef was proudly represented during the historic running of the 119th Boston Marathon on Monday, April 20.
Beef fueled runners yesterday during the 2015 Boston Marathon.
At the beginning of April, the beef checkoff hosted a dynamic group of chefs and center-of-the-plate specialists from Performance Foodservice for a one-of-a-kind beef culinary immersion in Charleston, SC.
As part of its Northeast Beef Promotion Initiative (NEBPI), the beef checkoff hosted a “Meat Your Beef” channel influencer immersion event at a modern-day beef processing plant and nearby beef feedlot in Eastern Pennsylvania on March 26 for the chef instructors and culinary students at Philadelphia Art Institute in Philadelphia, Pa.
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