Latest News From Beef Checkoff

Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series – The Beef. It's What's For Dinner.® 300.

Jo Ann Smith was presented with the Cattlemen’s Beef Board’s first-ever Beef Checkoff Visionary Award for demonstrating exemplary support of and commitment to the Checkoff’s goals and vision.

The Cattlemen’s Beef Board, the organization responsible for overseeing Beef Checkoff collection and program funding, will celebrate the program’s 35 anniversary during the upcoming Cattle Industry Convention.

A year into one of the largest disruptions of the global and U.S. economies, some industries and market sectors are continuing to feel the severe impacts of COVID-19.

The U.S. calf-raising sector now has a program to help ensure optimal calf health and welfare via the Calf Care & Quality Assurance (CCQA) program.

When a consumer enters a retail store, they have more options today than ever before. Fresh beef receives a lot of focus from consumers and the beef industry is diverse and innovative in the fresh products it offers.

Five-part video series pairs chefs with local farmers and ranchers for a unique look at how beef is raised.

This white paper, put together by the National Cattlemen's Beef Association, offers a snapshot of how domestic consumers have responded to the unprecedented events of 2020 as well as a long-term outlook. 

An online quantitative survey of 1,193 consumers was able to identify opportunities and challenges to getting consumers to shop the deli-prepared section of their grocery store.

70% of consumers surveyed plan to continue or increase online grocery shopping in the future.

Newly Published White Paper Outlines Minimal Environmental Impact of U.S. Beef