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Research Highlights: The State of the Current Beef Consumer

This white paper, put together by the National Cattlemen's Beef Association, offers a snapshot of how domestic consumers have responded to the unprecedented events of 2020 as well as a long-term outlook. 

Getting Consumers to Shop Retail’s Deli-Prepared

An online quantitative survey of 1,193 consumers was able to identify opportunities and challenges to getting consumers to shop the deli-prepared section of their grocery store.

Beef and the Recent Increase in Online Grocery Shopping

70% of consumers surveyed plan to continue or increase online grocery shopping in the future.

Only 3.7 percent of U.S. GHG emissions come directly from beef cattle.
U.S. leads the way in responsible and sustainable beef production

Newly Published White Paper Outlines Minimal Environmental Impact of U.S. Beef