This white paper, put together by the National Cattlemen's Beef Association, offers a snapshot of how domestic consumers have responded to the unprecedented events of 2020 as well as a long-term outlook.
An online quantitative survey of 1,193 consumers was able to identify opportunities and challenges to getting consumers to shop the deli-prepared section of their grocery store.
70% of consumers surveyed plan to continue or increase online grocery shopping in the future.
Newly Published White Paper Outlines Minimal Environmental Impact of U.S. Beef