Latest News From NCBA

NCBA Highlights Beef and Produce Pairings on Healthy Plates

In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation (PBH).

3 weeks ago
Dr. Bob Smith
Industry Feedyard Audit Tool Now Available

NCBA announces a comprehensive industry feedyard audit tool that will serve as a standardized audit tool based on the sound science and common sense established in the Beef Quality Assurance (BQA) program.

3 weeks ago
Beef. It’s What’s For Dinner. Returns to Broadcast Television

To remind consumers across the country that beef is the only protein that they want to feed their families this holiday season, Beef. It’s What’s For Dinner. will return to broadcast television.

1 month ago
Lost Peaks Ranch
Ranchers Recognized For Outstanding Environmental Stewardship

Seven of America's top cattle operations were honored for implementing practices that make them true stewards of land, air and water resources.

1 month ago
Wyoming ranch
NCBA Hosts Beef Industry from “Pasture to Plate” Panel

Beef Checkoff educates the hospitality industry on how beef is raised, from pasture to plate, during James Beard Foundation Webinar series.

1 month ago
Denny Ranch
Legislation To Protect Calves And Lambs From Vultures

The ACE Act will protect livestock from predation, compensate livestock producers who experience depredation by federally protected species, and fund methods to reduce conflicts between humans and predators.

1 month ago
Saddle Horn Ranch
NCBA Supports Disaster Relief Resources For Cattlemen

NCBA released a statement highlighting federal programs that are available for cattle producers across the country who are being impacted by wildfires, hurricanes, drought, and other natural disasters.

2 months ago
Kiah Twisselman California rancher
'I’ve Lost Over 125 Pounds,' Thanks In Part to Nutritious, Lean Beef

Sixth-generation California rancher Kiah Twisselman told USDA and HHS officials about the benefits of beef in her diet and urged them to encourage beef as part of a healthy diet as they finalize new guidelines.

3 months ago