Beef Checkoff
By expanding U.S. beef demand and sales internationally, the Beef Checkoff is helping promote economic growth and support producers’ bottom lines. More and more consumers worldwide want U.S. beef.
Take this month’s My Beef Checkoff Quiz for a chance to win a prize package from My Beef Checkoff.
Did you know ‚... the Children’s Literature Author Training was held Jan. 7-10 in Orlando, Fla.? The event was designed especially for authors identified as key opinion leaders, with selection priority on those
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DID YOU KNOW ... that it takes TWO TO THREE TIMES MORE CALORIES from plant-based alternatives to get the same amount of protein as you get in a 3-oz. serving of lean beef? What’s more, the protein in beef is “complete,”
If you don’t reflect on the lessons you’ve learned before you move forward, you risk repeating mistakes. That’s wisdom well-earned in the beef industry, and one NCBA’s Kendal Frazier is wise to pass on.
Attacks on the checkoff is only weakening the beef industry , says John Robinson, vice president of Membership and Communications, National Cattlemen’s Beef Association.
NCBA calls lawsuit allegations “without merit,” and R-CALF a “front group for activists seeking to divide the industry, lessen beef demand and drive producers out of business.”
Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”
The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.
State beef councils around the country are joining forces to invest state-controlled Beef Checkoff dollars in Beef. It’s What’s For Dinner. digital advertising campaigns.
Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.
Sometimes a little education goes a long way, especially when it comes to your dinner. Shawn Darcy shares how the BQA consumer campaign increases transparency and trust.
The digital shopping platform Chicory and the National Cattlemen’s Beef Association (NCBA) are partnering to raise the profile of beef and accelerate e-commerce growth of beef products.
The Beef Checkoff has made several key updates to its programs in in the last few months, with a focus on its mission of building consumer trust in beef production.
The new Trailblazers program takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.
In honor of National Ag Day, NCBA is sharing the stories of two advocates who play different roles in the industry, but both understand the importance of inspiring the next generation to get involved.
Beef. It’s What’s For Dinner., funded by the Beef Checkoff, announced a new partnership with celebrity athlete and former football star Tony Romo at the 2022 Cattle Industry Convention.
Efforts to collect signatures for a petition to recall the Beef Checkoff fell “far short” of the number needed to trigger a referendum. NCBA president Jerry Bohn calls it “a de facto referendum” supporting the Checkoff.
The Cattlemen’s Beef Board will invest $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2023.
CEO Greg Hanes discusses the Cattlemen’s Beef Board five-year strategic plan that identifies and sets priorities for the organization, as well as calls for more collaboration within the beef industry.
Daytona International Speedway announced its partnership with Beef. It’s What’s For Dinner to sponsor the 42nd season-opening race for the NASCAR Xfinity Series – The Beef. It’s What’s For Dinner.® 300.
More than 2,000 Texas beef producers received an update on how the Texas Beef Council is helping keep beef in its strongest state through demand-driving programs during the Texas A&M Beef Cattle Short Course.
Former Dallas Cowboys quarterback and current NBC football analyst Tony Romo is a spokesman for the ‘Beef. It’s What’s For Dinner’ promotion campaign throughout the summer grilling season.
Former Alabama Cattlemen’s Association executive vice president Dr. Billy Powell was presented with the second annual Beef Checkoff Visionary Award during the 2022 Cattle Industry Summer Business Meeting, Reno, Nevada.
The U.S. Supreme Court on Monday denied a petition by R-CALF USA for consideration of its legal challenge of the Beef Checkoff, effectively ending the case that began six years ago.
CBB Co-Chair of the Domestic Marketing Committee discusses how and why the Beef Checkoff uses influencer marketing and social media to drive beef demand.
The Beef Checkoff has been working to consistently build beef demand over the past 36 years. And, that success is due in large part to the dedication of Cattlemen’s Beef Board (CBB) members and our contractor partners.
Checkoff-funded research has helped manage food safety risks over the past decades, influencing many safety interventions that are still in place today.
The Cattlemen’s Beef Board (CBB) has released its official 2021 Annual Report including information about projects and results within each of the organization’s program areas.