Latest News From Certified Angus Beef

Angus VNR: Quality is Foremost for Texas Bull Supplier
Angus VNR: Quality is Foremost for Texas Bull Supplier

Before Bodey Langford got into the seedstock business twenty years ago, he was a commercial cattlemen. Even then, there were obvious quality trends.

Angus VNR: A Focus on the Cow and the Carcass Can Coexist
Angus VNR: A Focus on the Cow and the Carcass Can Coexist

Kansas rancher Matt Perrier talks about his focus on maternal traits that fits marbling into the equation.

Angus VNR: Room for Growth
Angus VNR: Room for Growth

Whether your lawn or cow pastures, cutting off the old allows fresh growth.

Angus VNR: CAB Brand Basics
Angus VNR: CAB Brand Basics

Kara Lee shares how CAB works for cattlemen and the first steps to targeting quality.

Angus VNR: Convey Genetic Potential, Reap Rewards
Angus VNR: Convey Genetic Potential, Reap Rewards

More information can lead to more dollars at sale time. Paul Dykstra, assistant director of supply management and analysis for the Certified Angus Beef ® brand, gives tips for marketing commercial feeder calves.

Angus VNR: Demand Drivers Bring Opportunity
Angus VNR: Demand Drivers Bring Opportunity

Current dynamics–with a worldwide pandemic and market disruptions--are an exclamation point on the need for new sources of optimism in the beef market.

Angus VNR: Better Focus, Better Future
Angus VNR: Better Focus, Better Future

Randy Blach says the beef community is balancing supply, demand and harvest capacity, but there is still a lot of profitability potential for cattlemen. That potential lies in the shift from commodity to quality.

Angus VNR: Making Forward Progress
Angus VNR: Making Forward Progress

It's no secret market access is grounded in consumer demands. Dustin Aherin, RaboResearch analyst, shares supply-chain dynamics and what it means to the future.

Angus VNR: Leadership Amid Change
Angus VNR: Leadership Amid Change

Years like 2020 have a way of making us appreciate good leadership. The supply chain may be fragile, but it's resilient, says John Grimes as he steps away from his role as Certified Angus Beef board chairman.

Angus VNR: CAB Momentum

The Certified Angus Beef ® brand closed its books September 30, ending the rollercoaster fiscal year with 1.175 billion pounds in sales and new opportunities to serve its partners.

Angus VNR: Cattle Sense

Working with livestock isn't a skill we're born with; it’s learned through discipline and practice. That's from cattle consultant Kip Lukasiewicz, sharing practical ways to rethink cattle handling.

Angus VNR: Connecting With Beef Consumers

A consumer-driven beef industry means finding ways to engage and connect to the growing interest in where and how cattle are raised. Meat Scientist Brad Morgan talks about keeping up with the mindset shift.

Angus VNR: Prevention and Preparation Pay

Ensuring calf health from day one spells success later – in performance and quality. Zoetis veterinarian Mark Alley shares why it's important to have a prevention and treatment plan ready.

Angus VNR: Breeding for the Brand

Kara Lee, production brand manager for Certified Angus Beef, talks about Targeting the Brand™ program updates, ideas and strategies for Angus producers.

Angus VNR: Bridging the Gap

Sometimes a little education goes a long way, especially when it comes to your dinner. Shawn Darcy shares how the BQA consumer campaign increases transparency and trust.

Angus VNR: Feeding Quality Forum Coming to You

Kara Lee shares details for this year's Feeding Quality Forum webinar series. The shortened agenda brings a range of topics covering on-target information for high-quality cattle production.

Angus VNR: Start with a Focus

There's a time when pounds aren't everything. For one northeast Missouri family, it pays to focus on high-quality Angus genetics and market them on the grid, capitalizing on pounds of quality.

Angus VNR: She's Got It All

Multiple trait selection is important for economic vitality. In this segment, Dan Loy shares how maternal traits are related to marbling and what that means for cattlemen.

Angus VNR: Beef, Cattle Markets Adjust

Ag economist Derrell Peel says past events provide a case study to current market conditions and give a clue into the way markets respond to disasters.

Angus VNR: Genetic Demand Starts With Consumers

At Spring Cove Ranch, Art and Stacy Butler include high-quality carcass traits in their seedstock as much for them as their commercial customers.

Angus VNR: Simple Techniques, Big Results

Sometimes it's a simple tip that has the biggest effect. Noble Research Institute's Hugh Aljoe shares easy techniques that any cattleman can use to monitor their forage.

Angus VNR: Reimagining Liver Health in Beef Cattle

It’s a silent challenge, yet costly to the beef cattle business: liver abscess disease.

Angus VNR: Above and Beyond Nutrition

Cattle are champions at protein upcycling. Tryon Wickersham talks beef nutrition and the subsequent effects of health and sustainability.

Angus VNR: Optimize Grazing Plans

Hugh Aljoe, director of producer relations at the Noble Research Institute, shares how land stewardship can aid producer profitability.

Angus VNR: Forward Motion on Sustainability Practices is Important

Consumers are curious about their food. Wayne Morgan, of Golden State Foods, talks about sustainability initiatives and actions the supply chain can take moving forward.

Angus VNR: Fine Tuning Your Herd

Decisions made today will have an impact on a cow herd for years to come.

Angus VNR: Keeping Cattle Antibiotics Effective

A treatment for sick cattle that almost always works….suddenly almost never works? It happens when bacteria find ways to defeat the antimicrobial.

Angus VNR: Make AI Work for Your Cow Herd

While dairymen have used artificial insemination, or AI, profitably for decades, beef producers are starting to show more interest, and for good reasons.

Angus VNR: New Lens on Animal Welfare

Healthy animals perform best, but the emerging field of animal-welfare science suggests their mental health plays a key role that might be measured.

Angus VNR: A Call for Backup

Treating a sick calf may can be a challenge with all the regulations on shared-class antibiotics—unless you have a solid V-C-P-R.

Angus VNR: Cattle Health Via Genetics

Imagine a world where you could breed cattle that never get sick. It’s not as far off as you might think. Ongoing research across two continents is uncovering genetic tools to help select for increased immunity.

Angus VNR: BQA Creates Confidence

The Beef Quality Assurance program, or BQA for short, helps producers stay up on best management practices, and that builds consumer confidence.

Angus VNR: Clearing Up Concerns

Moving from his Nebraska ranch to Washington D.C., was an eye-opener for Greg Ibach, USDA undersecretary of marketing and regulatory programs, when he saw how much food labeling says to beef consumers.

Angus VNR: Building the Best

A business-first approach lets everything else fall into place when families want to make their living on the land. Raising beef cattle as a business, Noble Ranch crunches numbers to keep control of its destiny.

Angus VNR: ‘No Bad Days’

At a 50,000-head feed yard, there are all types of cattle. But one Kansas cattle feeder knows that no matter the class and kind, they all do better with some TLC.

Angus VNR: Follow the Marbling

Selecting for just one trait can be ruinous in the cow-calf business—but it depends on how that one trait is related to others, and how well you keep the others balanced.

Angus VNR: Beef Implants Need Plans

Growing more pounds of beef efficiently makes sense for everybody from ranch to consumer, according to a longtime South Dakota feedyard nutritionist.

Angus VNR: Ensuring a Profitable Cow Herd

Good ranchers love caring for their cattle and land. Great ranchers keep on top of the numbers that keep it all profitable.

Angus VNR: Sustainable From the Start

A Texan who operates a sustainable cattle ranch says it’s not enough that his family lives it every day—they need to tell their story to the world.

Angus VNR: Improve, Document Genetics

The key to making cattle more competitive in the bidding world is in their genetics, and the growing programs that document them.

Angus VNR: Capturing More Value

Maintaining ownership of calves after weaning, to sell finished cattle on a grid is one way to get paid for herd improvement—and it leads to even higher quality, according to a South Dakota rancher.

Angus VNR: The Most Important Meal
Angus VNR: The Most Important Meal

The first meal in a calf’s life is the most important, mainly because of the passive transfer of immunity through colostrum.

Angus VNR: The Capability of Traceability

Traceability can be like insurance that protects your cattle from disease, saves time and elevates consumer trust in beef.

Angus VNR: Spring Cove Ranch Earns CAB award

Great beef starts with seedstock focus, which is daily life for Art and Stacy Butler of Spring Cove Ranch in Idaho. For more than a century, the Butler family has raised registered Angus seedstock on the western range.

Angus VNR: Demanding High Quality
Angus VNR: Demanding High Quality

Rising demand for premium beef is the silver lining in a cattle market that can disappoint in the near term.

Angus VNR: Tough Transitions Made Simple

We hear a lot about generational stereotypes, but a people-skills pro says we can get past those by sharing stories that build common ground.

Angus VNR: Hy-Plains Feedyard wins CAB honors

Cattle genetics have changed over the years, and one Kansas cattle feeder wants to make sure finishing practices have kept up.

Angus VNR: What’s the buzz about beef?
Angus VNR: What’s the buzz about beef?

Ten or 15 years ago, people used vitamin and supplement pills to stay healthy and balance their diet. Today, the focus is much more on food, and meat plays a key role.

When nationwide audits began showing the wide gap between the average mix of beef quality and what the consumer wanted, ranchers began responding.
Angus VNR: Consumers demand, ranchers provide

Big strides have been made since the Beef Quality Audit of 1991 pointed out changes needed to meet consumer demand. At the Feeding Quality Forum, a Certified Angus Beef executive talked about responding to those needs.

Angus VNR: Innovations in BRD Diagnosis
Angus VNR: Innovations in BRD Diagnosis

John Richeson, animal scientist at West Texas A&M University, shares how innovations in BRD diagnosis may help identify clinically infected animals more quickly.