I’m a Drover
Lorna Marshall has built career shaping beef genetics around the world using her skill of networking and keen eye for selection. While her sire acquisition list is legendary, her true legacy is the relationships she has built.
A career of dedication to science, industry service and empowering young producers.
Logan Pribbeno manages his operations with a CFO mindset.
A global leader in food safety and beef quality, Gary Smith’s research helped save the industry in challenging times.
Jan Lyons’ journey in the beef industry is a testament to strategic leadership, family commitment and innovative thinking.
With a no-nonsense approach to advocacy Cassidy Johnston bridges the gap between farm and table.
With a ‘safe-to-fail’ approach, Barb Downey and Joe Carpenter try new practices.
From college students to consumers, teaching takes center stage for University of Arkansas professor and Mom at the Meat Counter creator.
A love for cattle and people keep this cattlewoman on the go.
Who was Greg Henderson? The list is long.
Following her passion for marketing and creating a new revenue stream through consumer beef sales allowed third generation rancher, Brooke Helsel, to continue ranching with her mom in California’s Central Valley.
Having faith and patience, and seeking help from mentors helped first-generation Kentucky cattleman start farming full time.
From the sands of Iraq to the pastures of Michigan, a war veteran’s heart for service is now regenerating the soil.
Entrepreneur decided to “be that guy,” to open Utah’s new packing facility. With 323,000 beef cows in the state, this new facility is primed to fill a big need for additional processing.
A blend of heritage, conservation and progressive ranching practices, Katie Blunk, DVM, shares the story of her family’s ranch near Freedom, Okla., the Lazy KT Ranch, in a journey back to her roots.
When Neil Orth’s portrait is hung in the Saddle and Sirloin gallery this fall, he’ll join industry greats who mentored him. Those who know him best say his biggest imprint is seen in the careers of those he taught.
For Double C Cattle Company, stewardship of the land reigns and the cattle are an integral tool in management.
Using unique Japanese Akaushi cattle, the brand partners with producers, who find higher premiums than they would under other business models.
Bart and Wendy Morris run Oxbow Cattle Company in Missoula, Montana, with an innovative approach to community outreach—their f2m store.
Joan Ruskamp reflects on her year as chairperson of the CBB and the value of the beef checkoff.
As an advocate of science, Frank Mitloehner believes efforts to reduce meat and milk production globally will only result in “more hunger in poor countries.”