Next Consumer Trend? Upcoming Summit Focuses on Staying Ahead of the Wave

What do consumers want? It’s a question that looms in the minds of many in agriculture. In a world that is constantly changing and consumers’ attitudes swaying with the latest fads and trends, it can be nearly impossible to keep up with the curve, let alone be ahead of it.

Author, food futurist and CEO of Futurity Jack Bobo specializes in this ongoing question. Set to present his keynote at the Animal Agriculture Alliance’s 2022 Stakeholders Summit, Bobo will dive into the behaviors of growing populations, changes in demographics and consumer demands for healthy and sustainable food products.

Bobo’s experience in the food industry spans through many years and waves of consumer preferences. At Futurity, Bobo advises on emerging food trends and consumer attitudes and behaviors and has authored “Why Smart People Make Bad Food Choices.” He was named Scientific American’s one of the 100 most influential people in biotechnology and served as chief communications officer and senior vice president for global policy and government affairs at Intrexon Corporation. He also worked at the U.S. Department of State as a senior advisor for global food policy.

The Animal Agriculture Alliance’s annual event brings together innovative agriculture leaders and food organizations to discuss related issues and new ideas. This connection of farm to table encourages conversation and protection for the future of animal agriculture, the organization said in a release. This year’s theme, “Come Together for Animal Ag: Be Informed, Be Ready, Be Here,” encourages the need for animal agriculture to prepare for the next wave of consumer preferences, while engaging in the ongoing conversation of advocating for the industry.

The Stakeholders Summit is scheduled for May 11-12 in Kansas City, Mo. In-person and virtual attendance options will be available. More information about the summit can be found on their website.