Carrying branded programs such as Tyson's Star Ranch Angus beef has benefits for both retailers and consumers. Shoppers still associate branded programs with better quality, better value and more consistency.
Consumers who prefer beef over plant-based protein alternatives said they are willing to pay nearly two dollars more per meal for a burger when dining at a restaurant, according to a study from Kansas State University.
"No man's land." Select seems to find itself there more these days. This article from Certified Angus Beef shares some examples of declining demand for the lower quality grade, and what that communicates to cattlemen.
This white paper, put together by the National Cattlemen's Beef Association, offers a snapshot of how domestic consumers have responded to the unprecedented events of 2020 as well as a long-term outlook.