Latest News From Industry

Meat of the Matter: Beef thievery
Meat of the Matter: Beef thievery

Most Americans consider Canadians to be discreet, genteel and oh-so polite. But we share one cultural connection: thieves love beef, no matter what their citizenship.

Can COOL be voluntary? Canada says 'no'
Can COOL be voluntary? Canada says 'no'

During a recent visit to Washington D.C., Canadian Agricultural Minister Lawrence MacAulay stressed that Canada does not support country-of-origin labeling, whether mandatory or voluntary.

Some drug purchases will require veterinarian's order

Starting in 2017, livestock producers will need to obtain a written order from their veterinarian before buying certain antibiotics for their animals.

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Safeguarding the Beef Industry, Quashing Myths

As cattle producers, you know it’s frustrating, at best, to read or hear headlines and stories about the cattle industry in mainstream media that you know are not accurate.

Safeguarding the beef industry, quashing myths
Safeguarding the beef industry, quashing myths

As cattle producers, you know it's frustrating, at best, to read or hear headlines and stories about the cattle industry in mainstream media that you know are not accurate.

Cooking with Beef: Asian beef and vegetable stir-fry
Cooking with Beef: Asian beef and vegetable stir-fry

Ingredients 1 pound beef Top Sirloin Steak Boneless, cut 1 inch thick 4 cups assorted fresh vegetables, such as sugar snap peas, broccoli florets, bell pepper and carrot strips 1 clove garlic, minced

Tim Pennell, Cattlemen's Beef Board member, learned the business the hard way
Tim Pennell, Cattlemen's Beef Board member, learned the business the hard way

Tim Pennell stands apart from the typical Cattlemen's Beef Board (CBB) member. Most of them were raised on a cattle ranch, learning the ropes almost from birth. They are part of a multi-generation family of cattle rai

My Beef Checkoff Quiz January 2016

Take this month's My Beef Checkoff Quiz for a chance to win a prize package from My Beef Checkoff.

Focus on protein

DID YOU KNOW ... that it takes TWO TO THREE TIMES MORE CALORIES from plant-based alternatives to get the same amount of protein as you get in a 3-oz. serving of lean beef? What's more, the protein in beef is "complete,"

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Grassley on The Spending Deal, Clean Water Act, COOL and TPP

Congress aims to pass a broad sweeping spending bill by the end of the week it includes some issues top-of-mind for agriculture.

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Some North Dakota Officials Want Meat-Labeling Rules Changed

The two groups that represent North Dakota's ranchers have different thoughts on whether Congress should change the "country of origin" meat-labeling rules or do away with them altogether.

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Mexico Pledges to Set $228 Million in Tariffs on U.S. Goods

Mexico has pledged to enact almost $228 million in punitive tariffs on U.S. apples, dairy, liquor and hygiene products, in retaliation for U.S. country-of-origin labels on packages of beef, pork and poultry.  

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Proposed Change in Beef Checkoff Causing Controversy

A proposal by the Missouri Beef Industry Council to establish a state beef checkoff fee is the subject of what could be a heated public hearing this week in Sedalia.

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NCBA and PLC Keep the Pressure on WOTUS

The National Cattlemen’s Beef Association and Public Lands Council along with 34 state affiliates and stakeholders sent a letter to 11 democrat members of the Senate encouraging Congress to act in a bi-partisan manner to withdraw the EPA and Army Corps’ of Engineers’ “waters of the United States” rule. 

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Free Online BQA Certiciation Opportunity Ends November 20th

You still have time to become BQA certified for free via the online certification process.

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Team Beef at the 40th Marine Corps Marathon

Fifty-five runners, sponsored by the beef checkoff’s Northeast Beef Promotion Initiative, took to the streets of Washington, DC, on Oct. 25. 

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"Meat Your Beef" with New England Retailers

The beef checkoff’s Northeast Beef Promotion Initiative hosted a “Meat Your Beef” channel influencer immersion event in Massachusetts on Oct. 27 for the corporate staff at C & S Wholesale Grocers, as well as meat department staff from a variety of independently owned and operated retail markets located in New England.

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Only Two Weeks Remain for BQA Free Certification Period

With only two weeks remaining, the countdown continues for beef and dairy producers to become Beef Quality Assurance (BQA)-certified for free online through Nov. 20. 

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Protein Makes a Comeback

Research points to increasing importance of protein among younger and older individuals .

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Checkoff "Talks About Food" at Boston Globe Event

The festival was designed to encourage conversations and discussion centered on food, food production and healthy living. 

Texas Beef Checkoff Proves Successful in First Year

The first year of the Texas Beef Checkoff proves to be successful bringing in $7.2 million for research and promotion of beef.

New USDA Grading Module Available

To better explain the procedures and technologies involved in quality and yield grading, the beef checkoff’s research team has developed a guided simulation and learning module.

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Beefing Up the 40th Marine Corps Marathon

For the second year in a row, the beef checkoff’s Northeast Beef Promotion Initiative (NEBPI) is proud to fuel runners at the 40th running of the Marine Corps Marathon (MCM) in Washington, DC, on Oct. 25, 2015.

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‘All About Beef’ App Features Two New Games

The American Farm Bureau Foundation for Agriculture, contractor to the beef checkoff, released a new educational app, “All About Beef”.

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Beef Checkoff Sets FY2016 Plan of Work

The Cattlemen’s Beef Board will invest about $42 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal year 2016, if this recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board.

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BQA Free Certification Period Announced

BQA Partnership with Boehringer Ingelheim Vetmedica, Inc. provides free certification through Nov. 20

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Optimizing Dietary Protein with Northeast Physicians

The national beef checkoff, through its Northeast Beef Promotion Initiative (NEBPI) and in partnership with the New York Beef Industry Council (NYBIC), explained the health benefits of lean beef in the diet to the Pri-Med East Conference attendees in Boston, Mass., Sept. 18- 21. 

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What's Down the Pike for Beef Demand?

What's going to happen to beef demand as the cattle industry continues to expand the breeding herd?

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Japanese Journalists Get Look at U.S. Beef Industry

To gain insight into the U.S. beef industry and learn more about prevention of animal disease and foodborne illnesses, a team of Japanese technical journalists recently toured the U.S. beef industry.

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Market Research: Who, What, When, Where, Why and How?

Employing checkoff-funded market research to build demand for beef.

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Beef Checkoff Adopts New Committee Structure

Subsequent to adoption of the new 2016-2020 Beef Industry Long Range Plan during the 2015 Cattle Industry Summer Conference in Denver, the national Beef Checkoff Program transitioned its committee structure to reflect the consumer demand drivers critical to the success of that long range plan.

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Producers Continue To Support The Checkoff

National, random independent survey finds smallest opposition ever.

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Why Long-Range Planning?

In today’s global marketplace, every successful cattle producer and importer knows the importance of planning when it comes to succeeding in their businesses. The same value holds true for the producers and importers who volunteer to make decisions about how to invest folks’ hard-earned dollar-per-head investments into the Beef Checkoff Program.

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Beef Checkoff Spiced up 23rd Annual Safeway National Capital Barbecue Battle

Chef Dave Zino, Beef Ambassadors and Miss Patty Melt made appearances on Pennsylvania Avenue in Washington, DC, on June 27-28.

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NCBA CEO Forrest Roberts Announces Resignation

Forrest Roberts has announced his resignation as the Chief Executive Officer of the National Cattlemen’s Beef Association (NCBA), effective July 31.

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BQA Award Deadline Extended

Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award continue to be accepted.

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House Votes to Repeal COOL

Under threat of trade retaliation from Canada and Mexico, the U.S. House of Representatives has voted to repeal a law requiring country-of-origin labels on packages of beef, pork and poultry.

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Test Your Beef I.Q. in “I LOVE BEEF” Trivia Challenge This Month

Winners Receive Tickets to 2015 Safeway National Capital Barbecue Battle in Washington, DC

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“Beef. It’s What’s For Dinner.” Digital Advertising Efforts in Full Swing

2015 Summer Campaign Launch Promises Big Results for Beef

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Beef Checkoff Educates and Engages with Foodservice Operators and Influencers

At the recent National Restaurant Association’s 2015 Show, the beef checkoff engaged in several meetings associated with the conference, which hosted 65,000 attendees.

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Checkoff Shares Protein Science with Nutrition Experts

The beef checkoff, in partnership with the Egg Nutrition Center and National Dairy Council, recently shared checkoff-funded protein research with the Sports, Cardiovascular, and Wellness Nutrition Dietetic Practice Group at their annual symposium in Colorado Springs, Colo., with 430 Registered Dietitians in attendance.

Reminder: BQA Award Nominations Due June 20

Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted.

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Cattlemen Highlight BQA at White House Forum on Antibiotic Stewardship

Yesterday, the National Cattlemen’s Beef Association participated in the White House Forum on Antibiotic Stewardship in Washington D.C.

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Shoppers Could Have Difficulty Finding Meat's Origin

Though the ruling went against the U.S., it's a victory for the U.S. meat industry, which has said the labels are costly because of segregation of livestock and record keeping.

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Checkoff Calling for Nominations for Beef Quality Assurance Awards

Award applications for the 10th annual checkoff-funded National Beef Quality Assurance (BQA) Award now are being accepted.

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Beef Fuels Team Beef at the 2015 Boston Marathon

The national beef checkoff, through its Northeast Beef Promotion Initiative and in partnership with the South Dakota Beef Industry Council, ensured that beef was proudly represented during the historic running of the 119th Boston Marathon on Monday, April 20.

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Cattle Farmers are “Raising the Steaks”

On Monday, April 13, the beef checkoff hosted 20 students from Bridgewater State University for a “Raising the Steaks” immersion event at Gibbet Hill Cattle Company in Groton, Mass.

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Engaging Chefs with Beef Cuts, Culinary and Creativity

At the beginning of April, the beef checkoff hosted a dynamic group of chefs and center-of-the-plate specialists from Performance Foodservice for a one-of-a-kind beef culinary immersion in Charleston, SC.

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#TeamBeef Runs at Boston Marathon

Beef fueled runners yesterday during the 2015 Boston Marathon.

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February Beef Exports Bounce Back

While still impacted by severe congestion in West Coast ports, February exports of U.S. beef bounced back to some degree from the totals posted in January.