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U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef Program to empower beef producers.

To improve efficiency of cow-calf operations, it is imperative to identify cattle and maintain accurate production records. Freeze branding is relatively stress-free and causes little or no damage to the hide.

What’s the Checkoff doing to address the threat plant-based alternative proteins pose to the beef industry? CBB vice-chairman Norman Voyles, Jr., provides a glimpse into the response from the Beef Checkoff.

Although red meat exports are on a record pace in 2021, shipping delays and obstacles remain a major concern for exporters and their international customers.

Fox News founder and Wall Street Journal owner Rupert Murdoch has purchased the 340,000-acre Beaverhead Ranch in Southwest Montana from Koch Industries.

Incorporating Brahman genetics into cattle herds amid changing environmental temperatures in the southwest has one Texas A&M AgriLife team researching the physiological differences to enhance beef quality.

Kansas beef producer Philip Weltmer, recognized as the BIF Commercial Cattleman of the Year for 2021, also serves on the Cattlemen’s Beef Board and is the current co-chair of the Nutrition and Health Committee.

California could see monumental rain and snow this week. The powerful storm is expected to drench the West Coast, as forecasters say the system could bring a month’s worth of rain in a matter of days.