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Rancher Robert Norris, the Colorado rancher, philanthropist, and friend of John Wayne whose rugged good looks earned him fame in advertising for Marlboro cigarettes, has died.

The newly crowned Miss Montana USA wandered out of her lane on social media, spreading misinformation and rankling the state’s cattlemen.

Beef cow slaughter in 2019 will be the highest relative to the overall cow herd since 2013, and suggests tighter supplies in 2020 and higher overall prices.

Proposed legislation claims the lack of a federal definition of beef or beef products has created “opportunity for marketplace confusion and consumer fraud,” say the bill’s authors.

McDonald’s, the single largest buyer of U.S. beef, now has $4 billion in delivery sales. Who are these people that don’t have time for fast food?

Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.

Officials with the Kansas Department of Agriculture Division of Animal Health (DAH) have confirmed vesicular stomatitis (VS) in horses in Sherman County in western Kansas.

Marketing professionals encourage ranchers to have conversations with calf sales reps to help find the program that is most relevant for your management and genetics.

Utah rancher Mark Mecham says his longhorn bull and an Angus calf were shot and killed while he and his wife were at a hospital for the birth of their daughter.

Cow-calf producers know that a dam’s body condition during late gestation and through early lactation has long-term and economically significant impacts on cow and calf performance.