The best place to reach consumers is at the meat case - that’s why there are so many labels on products. To be successful, brands must create messages that resonate and matter to its ideal customer.

During the Ranchers Lunchtime webinar series produced by Oklahoma State University, James Henderson encouraged beef producers to “hold cows accountable.”

As exhibitors prepare for show season, it’s important to develop a plan for how to handle livestock emergencies. Having a plan in place prior to the show ensures quick action and timely care should an emergency happen.

In order to make progress and grow toward our true potential, our mindset needs to be in the right place.

In an essential area for U.S. red meat exports, USMEF announces a leadership change in the Asia-Pacific region, as Joel Haggard transitions into a consultant role and Jihae Yang, former Korea director, steps in.

USDA announced $125 million will be available through two new grant programs that will create more options for meat and poultry farmers by investing in independent, local meat and poultry processing projects.