Latest News From Morgan Boecker

Troy Anderson and his family were recognized as the 2023 Commercial Commitment to Excellence award winner during the CAB Annual Conference last week.

When the cattle industry needed a leader, Steve Hunt stepped up. A leader, an innovator, an entrepreneur, an idea guy and an executer, Hunt was honored with the Certified Angus Beef 2023 Industry Achievement Award.

The best place to reach consumers is at the meat case - that's why there are so many labels on products. To be successful, brands must create messages that resonate and matter to its ideal customer. 

The best way to engage with Certified Angus Beef is by raising cattle that qualify for the brand. CAB shares ways producers focused on raising high-quality beef can be more connected with the brand.

CattleFax CEO Randy Blach was recognized with the 2022 Industry Achievement Award at Feeding Quality Forum for his 40+ years bringing decision-friendly data to cattlemen.

Raising cattle to qualify for the Certified Angus Beef (CAB) brand requires a black hided animal and meeting 10 carcass specifications.

A bi-annual survey of the four largest packers showed a dramatic increase in rewards for the Certified Angus Beef ® (CAB®) brand. Grid, formula and contract premiums paid on CAB carcasses in 2021 totaled $182 million.

Arizona rancher Ross Humphreys joined the cattle industry later in life than most, but his drive for raising high-quality beef earned the Certified Angus Beef 2021 Commercial Commitment to Excellence Award. 

Their teamwork, values and ability to consistently raise high-quality beef earned Shaw Feedyard the Certified Angus Beef (CAB) 2021 Feedyard Commitment to Excellence Award.

Years of progress in efficiency and genetics may not be enough to satisfy the demands put on cattle producers moving forward. That was the message from speakers at the 2021 Feeding Quality Forum.

How backgrounding may boost feeder calf value.

In busy seasons it’s easy to stick to what you know works. Often, taking the time to learn new tools falls to the bottom of the list. In this month’s Black Ink we to talk about being a lifelong student.

The “Discovering True Carcass Value Webinar” sponsored by Certified Angus Beef will explore cutout values and how CAB carcasses add value beyond Choice.

The many moving pieces in grid marketing make it a bit of a chess game, but learning to play opens more opportunity for big wins. Ranchers can target cow herd genetics toward factors driving value in the supply chain.