Beef Checkoff Celebrates Beef Month
Summer months and backyard barbecues go hand-in-hand. As consumers fire up the grill, they have numerous protein options, but beef continues to be the top choice at the grocery store. The Beef Checkoff will celebrate Beef Month this May – an unofficial kickoff to grilling season.
“Research shows consumers are looking for new recipes to add variety to their dinner tables. One of the great things about beef is that there’s a grilling cut for every budget and the cut variation allows for dinner to taste great every time,” said Sharla Huseman, Director of Marketing at Kansas Beef Council (KBC).
The KBC has launched a library of beef recipes on their website. From steaks and ribs, to kabobs and carnitas, consumers will find a plethora of delicious recipes to choose from at dinnertime. Recipes go beyond just the protein and include a side dish to complete the meal. The kansasbeef.org website is a one-stop shop for all things grilling.
In addition to providing tasty beef recipes online, KBC is also collaborating with retailer Hy-Vee during the summer grilling months. Hy-Vee grocery stores will feature in-store signage at the meat case and disseminate a custom recipe brochure. The brochure is unique, as it has eight grilled steak recipes that highlight excellent beef cuts for grilling, combined with grilling tips and a QR code that consumers can scan with their smartphone for more information about beef production. Each QR code takes consumers to a state-specific webpage to learn about cattle producers in each of the eight states where Hy-Vee stores are located.
Nationwide, Kansas ranks third for fed beef production, with nearly 25% of the nation’s steaks coming from the state. Consumers looking to purchase beef locally in Kansas can visit the KBC website for a listing of Kansas ranchers selling direct to the consumer. For this listing, complete with contact information, visit kansasbeef.org.
Huseman noted, “As Kansans start firing up their grills, KBC has the grilling recipes and additional resources available to support putting beef on the consumer’s plate. All Beef Month efforts tie together nicely to keep beef king of the grill this summer.”
For great beef recipes to optimize your grilling experience, or to find where to buy beef in Kansas, visit: www.kansasbeef.org
