Charting A New Course
The roots of KC Cattle Company might be shallow, but its owner Patrick Montgomery has already battled severe drought in 2018 and relentless rain this year. The 3-year-old business is no stranger to challenge.
“Last year, dealing with the drought, that was painful,” says Montgomery, based near Weston, Mo. “As a lot of farmers in this area will attest, paying $100 for a bale of hay, it’s tough to make pencil.”
Still, his business, which focuses on producing and selling high-grade, high-value beef, has flourished.
“About 95% of our revenue is done through our website, and that is almost entirely to individuals,” says Montgomery, a former Army ranger. The business employs only military veterans in an effort to help them transition to civilian life.
While beef sales are strong, his focus for this year is on production.
“2019 is really kind of being defined for us as figuring out how do we scale, and how do we do that responsibly, still maintaining the quality that we’ve provided to our consumers since the beginning, and then figuring out how do we keep growing that and really start kind of turning some dollars to be able to make this operation pencil,” Montgomery says.
“Just a couple of weeks ago, I was looking at my original marketing plan, and I was like, ‘man this is what I’m doing now, and it doesn’t look anything like what I wrote down on paper a couple years ago,’” he says. “It was kind of cool to see, you know, the interactions that God’s had in my own life to kind of turn KC Cattle Company into what it is now.”
To learn more about KC Cattle Company and its employment of former military veterans, watch:
