Country-of-Origin Labeling

From the fallout of Oklahoma’s poultry lawsuit to the looming threat of screwworm, NCBA’s Ethan Lane warns that ranchers are increasingly left to carry the burden of regulatory and legal shifts.
New voluntary labeling standards take effect as Secretary Rollins shares her support of mandatory labeling.
Establishments using a U.S.-origin claim on FSIS-regulated products will need to provide access to documentation demonstrating how the product meets regulatory criteria. FSIS also updated guidelines for label approval.
Closing the meat labeling “loophole,” Justin Tupper with the United States Cattlemen’s Association shares his thoughts on the recent USDA update to voluntary labeling standards and what it means for cattle producers.
Two-thirds of consumers say transparency in animal protein is extremely or very important, says Merck Animal Health, as part of the company’s results in its first consumer transparency research study.
Fifty groups and organizations recently sent a letter to Congress members encouraging reintroduction of the American Beef Labeling Act in 2023.
U.S. beef exports in November showed signs of a rebound, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF), contractor to the Beef Checkoff Program.
Undoubtedly, consumers increasingly want more transparency. But reference to “where food comes from” invokes very specific connotations – beyond just country-of-origin.
A review of the data shows widening packer margins during the past several years have occurred for multiple reasons. The timing of that occurrence post-COOL is coincidental.
When everybody you know seems to agree on something, it’s a lot easier to believe it, too. And believe it more!
Seven years after repeal of mandatory country-of-origin labeling, a proposal has been introduced for the Secretary of Agriculture to “determine a means of reinstating” COOL, despite evidence of “no measurable benefits.”
A federal appeals court has affirmed the dismissal of a lawsuit brought by cattle ranchers over the alleged mislabeling of beef as a “Product of the U.S.A.”
Proponents of COOL say the law provides an advantage to U.S. beef producers and enables them to earn higher prices. But that view doesn’t consider Canadian prices that have marched in lockstep with the U.S. market
“The shirts you and I are wearing today say where they come from, but the beef we put in the center of our plate doesn’t have to bear that label,” Sen. John Thune told Chip Flory on AgriTalk about mandatory COOL.
The American Beef Labeling Act was announced by four U.S Senators on Wednesday that would reinstate mandatory country of origin labeling (MCOOL) for beef.
Tom Vilsack, during Senate confirmation hearings Tuesday, said he was willing to consider reimplementation of country-of-origin labeling (COOL) regulations for meat products.
R-CALF and the National Farmers Union ask the Federal Trade Commission to correct “substantive conflicts” seen between existing federal law and USDA’s “past, present and future meat labeling schemes.”
In his State of the Rural Economy testimony before Congress this week, Ag Secretary Sonny Perdue said USDA is working to develop a voluntary label for beef products that will conform to WTO regulations.
A pair of lawsuits filed in New Mexico charge the nation’s four largest meatpackers are misleading consumers with false labels on beef products.
NCBA says it will work with the USDA’s Food Safety Inspection Service (FSIS) to address the Agency’s longstanding policy on geographic origin statements for beef.
The U.S. Cattlemen’s Association calls for “accurate meat labels” and noted they have asked FSIS to use certain labeling claims to be used exclusively for cattle “born, raised and slaughtered” in the U.S.
Fifth-generation Wyoming rancher Kacy Atkinson says it’s time for cattlemen to stop the infighting and begin to understand the real issues affecting the beef industry.
A new study shows that Country of Origin Labeling (COOL) has not adversely affected trade with Canada and Mexico.
Mandatory Country Of Origin Labeling (COOL) is back in the news. Dropped after WTO rulings and predictions of financial losses, the controversial labeling issue has resurfaced in a lawsuit against the USDA.
Key question as ‘America first’ focus comes from administration.
Broad business coalition calls on Congress to ensure compliance on COOL.
The company cites increased expenses due to COOL.
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