Latest News From Consumer Demands

Tyson Foods to Eliminate 10% of Corporate Jobs, 15% of Senior Leaders
Tyson Foods to Eliminate 10% of Corporate Jobs, 15% of Senior Leaders

Tyson Foods Inc. will eliminate about 10% of corporate jobs and 15% of senior leadership roles, Chief Executive Donnie King told employees on Wednesday.

China Cites U.S. Ag for Why It's Chosen Not to Invade Taiwan
China Cites U.S. Ag for Why It's Chosen Not to Invade Taiwan

“In the last 2,500 years, every Chinese government that has fallen, has fallen over food,” says Kuehl, Armada chief economist. “They need those import markets—be it from the U.S, Canada, Brazil or Australia."

Will it Become a Must to Tell Your Farm Story?
Will it Become a Must to Tell Your Farm Story?

According to Leah Halvesron, CEO and founder of Ten Acre Marketing, it’s better to be proactive than let a passersby draw their own conclusions about your operation. Here’s how to get started.

White House to Host First Hunger, Nutrition and Health Address in More Than 50 Years
White House to Host First Hunger, Nutrition and Health Address in More Than 50 Years

President Richard Nixon hosted the last White House Conference on Food, Nutrition and Health in 1969. That confab led to expansions of the food stamp program, the school lunch program and WIC.

How USDA's $2.8 Billion Climate-Smart Investment Might Impact Your Operation
How USDA's $2.8 Billion Climate-Smart Investment Might Impact Your Operation

According to Secretary Vilsack, these efforts will “increase the competitive advantage of U.S. agriculture both domestically and internationally,” while building wealth in rural America.

Prop 12: A Different Kind of California Wildfire
Prop 12: A Different Kind of California Wildfire

NPPC’s Michael Formica predicts Proposition 12 repercussions will be seen in California as early as this morning.

Pasture to Plate: A Culture-Driven Beef Business
Pasture to Plate: A Culture-Driven Beef Business

The Ducheneaux family reconnects consumers with their food source 

Are Farmers and Ranchers the Best People To Tell Ag’s Story?
Are Farmers and Ranchers the Best People To Tell Ag’s Story?

Who should be telling the story of agriculture? The Shark Farmer says it may not be who you first think.

Accidental Success: A Hot Dog that Tastes Like Steak
Accidental Success: A Hot Dog that Tastes Like Steak

Patrick Montgomery is in the business of delivering customers the best steaks they'll ever eat. Along the way, he may have just created the best hot dog anyone has ever tasted as well.

Average Cost of a 4th of July Cookout is Down Compared to Last Year
Average Cost of a 4th of July Cookout is Down Compared to Last Year

The American Farm Bureau says average cost for 10 people is less than $6 per person.

Greta Thunberg Aims to Change How Food Is Produced
Greta Thunberg Aims to Change How Food Is Produced

Swedish climate activist Greta Thunberg has set her sights on changing how the world produces and consumes food in order to counteract a trio of threats: carbon emissions, disease outbreaks and animal suffering.  

Roundtable Webinar Series Connects Farmers and Ideas Across the Globe
Roundtable Webinar Series Connects Farmers and Ideas Across the Globe

The first in a series of webinars by the Global Farmer Network brought together a diverse panel of farmers to talk about the biggest issues in agriculture today.

Broiler chicks
Court Rejects Meat Institute’s Prop 12 Appeal

The U.S. Court of Appeals for the Ninth Circuit rejected the Meat Institute’s challenge to California’s 2018 ballot initiative that imposes new standards for animal housing.

"Business as Usual" For Farm Despite Worldwide Coronavirus Pandemic
"Business as Usual" For Farm Despite Worldwide Coronavirus Pandemic

Michigan is under a stay-at-home order in an effort to fight the coronavirus. However, farm work must go on and it is business as usual for many operations.

This year, the meal to be served at the Golden Globes will feature mushrooms instead of meat.
U.S. Beef Group Isn’t Happy That Golden Globes Are Going Vegan

The Golden Globes may be known as the “party of the year,” but for the American beef industry, there won’t much to celebrate when the festivities kick off this Sunday.

Beyond Meat reported its second-quarter earnings on Monday, and traders called the news mixed.
Beyond Meat Posts Mixed Second Quarter Results

Beyond Meat reported its second-quarter earnings on Monday, and traders called the news mixed.

The opportunities for sharing agriculture’s story have never been so great but you have to be willing to care about something other than your advocacy goals in order to connect with shoppers, says Brandi Buzzard Frobose.
Should We Stop “Educating Consumers?”

The opportunities for sharing agriculture’s story have never been so great but you have to be willing to care about something other than your advocacy goals in order to connect with shoppers.

Will "beefshi" be the next big food trend? The Muffarolletta is a classic New Orleans favorite made with beef salami, olives, capers and cheese rolled up with sushi rice.
Beef Sushi–Foodservice Guide to “Beefshi” Appeals to Millennials

Celebrating International Sushi Day—a new idea for the beef industry. The Foodservice Guide to Beefshi, has 16 recipes for beef sushi or “Beefshi” that can be easily prepared for restaurant or supermarkets.

McDonald’s Drops Signature-Crafted Burgers In Favor of Fresh Beef
McDonald’s Drops Signature-Crafted Burgers In Favor of Fresh Beef

Say goodbye to McDonald’s Signature Crafted burgers, including Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon, as the restaurant focuses on providing fresh beef options to its customers.

Is it Really the 'Year of the Vegan'?
Is it Really the 'Year of the Vegan'?

Consumer trends expect to see a surge in veganism but meat consumption continues to rise.

A standoff between packers and cattle feeders has slowed cash trade for the third straight week.
Is Traceability Now A Cost of Doing Business For Cattlemen?

Traceability in the food animal industry is more than negating disease risk—consumers are demanding more information about their food.

Texas rancher Meredith Ellis (center) participates in the Noble Research Institute’s Integrity Beef Alliance and is helping McDonald’s and other partners gain transparency into the beef supply chain.
McDonald's and Partners Seek Beef Chain Visibility For Customers

An innovative two-year pilot program between McDonald’s and stakeholders of the U.S. Roundtable for Sustainable Beef (USRSB) aims to improve visibility on beef's journey from ranch to restaurant.

This Maryland seedstock operation satisfies beef-loving urban consumers with Angus beef while collecting data for future genetic selection.
Local Beef Success Before Local Was Cool

This Maryland seedstock operation satisfies beef-loving urban consumers with Angus beef while collecting data for future genetic selection.