Latest News From Consumer Demands

This year, the meal to be served at the Golden Globes will feature mushrooms instead of meat.
U.S. Beef Group Isn’t Happy That Golden Globes Are Going Vegan

The Golden Globes may be known as the “party of the year,” but for the American beef industry, there won’t much to celebrate when the festivities kick off this Sunday.

11 months ago
Beyond Meat reported its second-quarter earnings on Monday, and traders called the news mixed.
Beyond Meat Posts Mixed Second Quarter Results

Beyond Meat reported its second-quarter earnings on Monday, and traders called the news mixed.

1 year ago
The opportunities for sharing agriculture’s story have never been so great but you have to be willing to care about something other than your advocacy goals in order to connect with shoppers, says Brandi Buzzard Frobose.
Should We Stop “Educating Consumers?”

The opportunities for sharing agriculture’s story have never been so great but you have to be willing to care about something other than your advocacy goals in order to connect with shoppers.

1 year ago
Will "beefshi" be the next big food trend? The Muffarolletta is a classic New Orleans favorite made with beef salami, olives, capers and cheese rolled up with sushi rice.
Beef Sushi–Foodservice Guide to “Beefshi” Appeals to Millennials

Celebrating International Sushi Day—a new idea for the beef industry. The Foodservice Guide to Beefshi, has 16 recipes for beef sushi or “Beefshi” that can be easily prepared for restaurant or supermarkets.

1 year ago
McDonald’s Drops Signature-Crafted Burgers In Favor of Fresh Beef

Say goodbye to McDonald’s Signature Crafted burgers, including Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon, as the restaurant focuses on providing fresh beef options to its customers.

1 year ago
Is it Really the 'Year of the Vegan'?

Consumer trends expect to see a surge in veganism but meat consumption continues to rise.

1 year ago
Traceability in the food animal industry is more than negating disease risk—consumers are demanding more information about their food.
Is Traceability Now A Cost of Doing Business For Cattlemen?

Traceability in the food animal industry is more than negating disease risk—consumers are demanding more information about their food.

2 years ago
Texas rancher Meredith Ellis (center) participates in the Noble Research Institute’s Integrity Beef Alliance and is helping McDonald’s and other partners gain transparency into the beef supply chain.
McDonald's and Partners Seek Beef Chain Visibility For Customers

An innovative two-year pilot program between McDonald’s and stakeholders of the U.S. Roundtable for Sustainable Beef (USRSB) aims to improve visibility on beef's journey from ranch to restaurant.

2 years ago