Consumer Demands
On the consumer side, demand for beef continues to grow and is reaching record levels. Nebraska Farm Bureau reports an index created by the Livestock Marketing Information Center (LMIC) to gauge beef demand reached 138 last year, the highest on record and a 10-point jump from 2024.
As the Choice beef cutout nears the $400 mark, analysts eye supply chain disruptions and shifting consumer habits.
A Kansas State agricultural economist explains how resilient consumer demand is outweighing supply constraints to drive market profitability.
Analysts attribute increased consumer spending on beef to three factors.
Per capita availabiity of red meat and poultry is projected higher in 2025 and 2026.
Patrick Linnell, director of market research with CattleFax, says consumers just continue to pay higher prices for beef.
K-State’s Glynn Tonsor says the July Meat Demand Monitor revealed positive trends in meat consumption and consumer attitudes toward protein purchases.
Whether it’s pork, beef or chicken, consumers can’t seem to eat enough protein. That’s fueling robust demand and prices for livestock producers.
There’s no question the U.S. public likes meat. That’s critical to purchasing decisions, says K-State’s Glynn Tonsor. But the reality is consumers must have the financial ability to pay for it.
Michelle Miller, known for her brand “The Farm Babe,” joins the Ag Inspo podcast with Ron Rabo and Rena Striegel to share a few things members of the ag industry can do to more effectively communicate with consumers.
Based on the Drovers State of the Industry survey, the majority of producers agree or strongly agree that environmental impact, animal welfare, sustainable practices and desire of high-quality beef will be increasingly important.
For 2024, USDA projects that food price inflation will be lower than that seen in 2023 and significantly lower than the rise seen in 2022.
The Ducheneaux family reconnects consumers with their food source
NPPC’s Michael Formica predicts Proposition 12 repercussions will be seen in California as early as this morning.
Tyson Foods Inc. will eliminate about 10% of corporate jobs and 15% of senior leadership roles, Chief Executive Donnie King told employees on Wednesday.
“In the last 2,500 years, every Chinese government that has fallen, has fallen over food,” says Kuehl, Armada chief economist. “They need those import markets—be it from the U.S, Canada, Brazil or Australia.”
According to Leah Halvesron, CEO and founder of Ten Acre Marketing, it’s better to be proactive than let a passersby draw their own conclusions about your operation. Here’s how to get started.
President Richard Nixon hosted the last White House Conference on Food, Nutrition and Health in 1969. That confab led to expansions of the food stamp program, the school lunch program and WIC.
Who should be telling the story of agriculture? The Shark Farmer says it may not be who you first think.
According to Secretary Vilsack, these efforts will “increase the competitive advantage of U.S. agriculture both domestically and internationally,” while building wealth in rural America.
The American Farm Bureau says average cost for 10 people is less than $6 per person.
Patrick Montgomery is in the business of delivering customers the best steaks they’ll ever eat. Along the way, he may have just created the best hot dog anyone has ever tasted as well.
Swedish climate activist Greta Thunberg has set her sights on changing how the world produces and consumes food in order to counteract a trio of threats: carbon emissions, disease outbreaks and animal suffering.
The U.S. Court of Appeals for the Ninth Circuit rejected the Meat Institute’s challenge to California’s 2018 ballot initiative that imposes new standards for animal housing.
The Golden Globes may be known as the “party of the year,” but for the American beef industry, there won’t much to celebrate when the festivities kick off this Sunday.
Beyond Meat reported its second-quarter earnings on Monday, and traders called the news mixed.
The opportunities for sharing agriculture’s story have never been so great but you have to be willing to care about something other than your advocacy goals in order to connect with shoppers.