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Dr. Paige Schmidt is pairing practical field skills with education, relationships and a focus on earning the trust of the people who care for cattle every day.

K-State’s Jason Warner breaks down what producers should consider when deciding on replacement female retention.

Nebraska native Jacob Sebade blends family feedlot tradition with modern technology to give ranchers more “speed to market.”

When producers look to their veterinarians for genomics advice, many may not feel fully confident leading that discussion. Here’s how you can prepare yourself to help producers take the first step.

As the Choice beef cutout nears the $400 mark, analysts eye supply chain disruptions and shifting consumer habits.

After a federal appeals court ruling, Florida’s ban on cultivated meat remains in place, dealing a blow to the industry and reinforcing protections for livestock producers.

Founders Fund leads $2B valuation round as Halter doubles down on its commitment to ranchers globally.

With a wall of fire racing at up to 70 mph, three ranch families describe the desperate fight to save their herds and homes, the courage of children on the front lines and the network that rose from the ashes.

Fast-growing pasture creates ideal conditions for grass tetany in lactating cows. Understanding risk factors, early signs and mineral management is key to prevention.

Check out the Sterling Marketing Profit Tracker for week of March 21.