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Disagree with Uma Valeti, CEO of Memphis Meats, a tech startup making meat from self-reproducing animal cells, if you want. Just don’t dismiss his efforts to bring “real meat—without the animal—to the table.”

Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.

Sometimes a little education goes a long way, especially when it comes to your dinner. Shawn Darcy shares how the BQA consumer campaign increases transparency and trust.

The Checkoff-funded National Beef Quality Assurance (BQA) Program, managed by the National Cattlemen’s Beef Association (NCBA), is now recognized as an industry-leading animal welfare program.

Traceability in the food animal industry is more than negating disease risk—consumers are demanding more information about their food.

Attacks on the checkoff is only weakening the beef industry , says John Robinson, vice president of Membership and Communications, National Cattlemen’s Beef Association.

NCBA responds to a congressional request for increased regulatory flexibility under the Migratory Bird Treaty Act (MBTA).

The fire sent cattle prices plummeting. Portions of the industry demanded an investigation and USDA said it was looking into it. Experts at the cattlemen’s convention told AgDay that report is still pending.

Twenty-one farm and ranch groups are launching Farmers for a Sustainable Future (FSF), a coalition supporting environmental and economic sustainability that will serve as a resource for lawmakers and policymakers.

There is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims.