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Marketing professionals encourage ranchers to have conversations with calf sales reps to help find the program that is most relevant for your management and genetics.

Utah rancher Mark Mecham says his longhorn bull and an Angus calf were shot and killed while he and his wife were at a hospital for the birth of their daughter.

Cow-calf producers know that a dam’s body condition during late gestation and through early lactation has long-term and economically significant impacts on cow and calf performance.

U.S. Cattlemen’s Association files petition for labeling with FSIS, but NCBA says it is opposed to seeking “additional government regulation on our industry.”

Research supports fat as part of a healthy diet and consumers are demanding high-quality beef, and the beef industry has seen a rebound of grade because of increased emphasis on genetics, says Dale Woerner, Texas Tech.

McDonald’s, the single largest buyer of U.S. beef, now has $4 billion in delivery sales. Who are these people that don’t have time for fast food?

Modern marketing is all about connecting product attributes with consumers’ fundamental values. But with the positioning of the alt-meat category, that approach is seriously misguided.

Officials with the Kansas Department of Agriculture Division of Animal Health (DAH) have confirmed vesicular stomatitis (VS) in horses in Sherman County in western Kansas.

Cash fed cattle sold $1 to $2 higher, but yearling feeder cattle sold uneven at auction with steer and heifer calves trading $1 to $4 lower.