10 McDelivery Orders Per Second

Who are these people that don't have time for fast food?
Who are these people that don't have time for fast food?
(FJ)

People are actually ordering McDonald’s for delivery. Lots of them.

In fact, for 2019, the company's delivery business is projected to reach $4 billion. That's 10 McDelivery orders per second. Who’d a thunk it?

McDonald's CEO Stephen Easterbrook told reporters and investors on a conference call this week, "Whilst we're on this call, customers will likely place 36,000 McDelivery orders."

Who are these people that are so busy they don’t have time for fast food? That’s a serious question, and one cattle producers need to understand if beef is to compete in this rapidly changing environment.

Here’s the chief reason Easterbrook is so giddy over McDelivery.

"Our McDelivery global average check remains steady at 2x the average at restaurant check. Year-over-year, we continue to see double-digit or higher McDelivery comp sales increases across many of our major markets."

So, with double the sales revenue, it’s safe to assume McDonald’s will continue to refine and expand its delivery service.

Delivery was also a core driver of same-store sales growth in the third quarter, Credit Suisse, a leading financial services company that advises investors, said this week. The firm expects McDonald's to continue developing partnerships with companies like Uber Eats and DoorDash to expand delivery.

Easterbrook also said McDonald’s has stuck its toe into the plant-based burger market with a test in Canada.

“I guess what we were interested in is really how best to position this, get a sense of the, as they call them, the flexitarian customer; really what is their appetite for this?” Easterbrook said. “… would it drive incremental visits? Is it an option just to switch out from time to time? We want to get the taste right; want to get the marketing right; want to get the operations right.”

The 12-week test of the P.L.T. (Plant, Lettuce, Tomato) sandwich featured a Beyond Meat patty in 28 restaurants in southwestern Ontario. The product was formulated to mimic the taste of conventional McDonald’s hamburgers.

McDonald’s is the single largest buyer of U.S. beef, and likely to remain so for the foreseeable future. But the company – like most others – is fixated on its customers’ demands. Apparently, that means delivery and may mean delivery of P.L.T.s. Wow.

 

Latest News

Cash Fed Cattle 5 Weeks Steady

The first week of March saw warm temperatures across most of the Central Plains, but cash cattle prices were frozen in neutral with feeders unable to wrangle additional market leverage.

Vaccine Available To Kansas Meatpacking Workers

Kansas Gov. Laura Kelly said Thursday that every meatpacking plant worker in Kansas who wants a COVID-19 vaccination can get one by the end of next week.

2021-2022 Henry C. Gardiner Scholarships Winners Announced

Five Kansas State University students were named recipients of the 2021-2022 Henry C. Gardiner scholarships, awarded to students meeting rigorous criteria and exhibiting a commitment improving the beef industry.

Norbrook® Launches Cefenil® RTU Generic Injectable

Norbrook, Inc. launches Cefenil® RTU – generic ceftiofur hydrochloride injectable for treating common diseases like swine bacterial respiratory disease and foot rot, bovine respiratory disease and metritis in cattle.

Star Ranch Angus Brand Refresh

Carrying branded programs such as Tyson's Star Ranch Angus beef has benefits for both retailers and consumers. Shoppers still associate branded programs with better quality, better value and more consistency.

Embracing the Positives in Sustainable Cattle Production

Cattlemen are the original climate heroes, preserving natural resources, while producing safe, affordable and abundant protein. Speakers at NCBA's Winter Reboot discussed how cattle production contributes to society.