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Avoiding psychological pressure in stressful situations leads to more effective vaccine treatment.
Use Your Senses When Handling Cattle

Stepping into a cattle pen, we naturally act the predator, manipulating where animals go. But good handling practices should turn us into leaders, says Kip Lukasiewicz.

Fuel Your Cows With Robust Grass

If you’ve built a powerhouse cow herd, its best fueled with robust grass.

 Consumers have proven they’re willing to pay the "Porsche price," but if the eating experience doesn’t match, then that brand of beef will get scratched off the buy-again list, Robbi Pritchard said.
Cattlemen Should Produce the Porsches of Beef

Consumers are willing to pay a high price for beef if it’s worth it every time.

Clint Walenciak, director of packing for Certified Angus Beef speaks to attendees at the 2020 NCBA Trade Show in San Antonio.
Quality Is Still A Big Deal

At the NCBA Trade Show in San Antonio, Certified Angus Beef's director of packing explained the opportunities still open for producing Prime.

BQA positively impacts consumer confidence
BQA Is Trust Insurance

As consumers glean more information about where their food comes from, producers need to focus on how they manage their farm or ranch. Beef Quality Assurance certification is a good place to start.

South Dakota rancher Britton Blair.
Capturing Value For Your Calves

Ranchers have more opportunities to receive added value for their calves than other segments, and panelists at the Range Beef Cow Symposium discussed how to accomplish such goals.

Appearance of your calves at sale time is critical.
On Calf Sale Day, You've Got A Name

Marketing professionals encourage ranchers to have conversations with calf sales reps to help find the program that is most relevant for your management and genetics.

Rising to the Challenge of Ideal

At the recent 2019 Feeding Quality Forum in Amarillo, Certified Angus Beef ® (CAB®) brand president John Stika spoke to the changes in “ideal” since 1991.