Stepping into a cattle pen, we naturally act the predator, manipulating where animals go. But good handling practices should turn us into leaders, says Kip Lukasiewicz.
As consumers glean more information about where their food comes from, producers need to focus on how they manage their farm or ranch. Beef Quality Assurance certification is a good place to start.
Ranchers have more opportunities to receive added value for their calves than other segments, and panelists at the Range Beef Cow Symposium discussed how to accomplish such goals.
Marketing professionals encourage ranchers to have conversations with calf sales reps to help find the program that is most relevant for your management and genetics.
At the recent 2019 Feeding Quality Forum in Amarillo, Certified Angus Beef ® (CAB®) brand president John Stika spoke to the changes in “ideal” since 1991.
