Industry
The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s.
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Checkoff-funded consumer market research shows us that the key generation for beef marketing - millennials - practically live on their computer devices. They tell us that they get virtually all of their info
New research shows that high-quality protein helps increase physical function during weight loss in older obese adults.
‚...the checkoff’s extensive market research shows us that older Millennials - especially those with young families - make up our target audience for consumer marketing?
Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use “geo-targeting” that allows us to specifically focus
The checkoff-funded “Beef. It’s What’s For Dinner.” website is launching a new landing page focused on slow-cooker methods for preparing beef. One look at Pinterest, and it’s clear that the
Starting in 2017, livestock producers will need to obtain a written order from their veterinarian before buying certain antibiotics for their animals.
The Trump administration made an announcement Tuesday it plans to delay the start of the Farmer Fair Practices Rules written by USDA’S Grain Inspection Packers and Stockyards Administration (GIPSA).
Contentious battles continue over the beef industry’s self-help program