Delivering beef messages on email, blogs and social networks allows the checkoff to be extremely selective about who receives our messages because we use "geo-targeting" that allows us to specifically focus on those consumers who are most open to receiving this type of messaging (i.e. those with young families and those interested in nutrition or fitness). With this new approach, we are able to reach a very tight target audience, whose preferences, food like and lifestyles define the checkoff's messaging and research efforts.
And, with our lean checkoff budget, this approach better affords us to put together an effective and comprehensive consumer promotion and marketing program that we know is getting to our key audience in various forms - and directly in response to their demands. Hear more about these consumer marketing efforts in this video from Brian Medeiros, dairy producer from California.
After a mostly sluggish April, market-ready fed cattle saw a solid rally in the North and steady money in the South. Futures markets began to look past the psychologically bearish H5N1 virus news.
APHIS issued its final rule on animal ID that has been in place since 2013, switching from solely visual tags to tags that are both electronically and visually readable for certain classes of cattle moving interstate.
“If we step back and look at what that means for farmland, we're taking our energy production system from highly centralized production facilities and we have to distribute it,” says David Muth.
Cattle and hog feeders find dramatically lower feed costs compared to last year with higher live anumal sales prices. Beef packers continue to struggle with negative margins.
What’s your context? One of the 6 soil health principles we discuss in this week’s episode is knowing your context. What’s yours? What is your goal? What’s the reason you run cattle?