Coming soon to “Beef. It’s What’s For Dinner.”

The checkoff-funded

“Beef. It’s What’s For Dinner.” website

is launching a new landing page focused on slow-cooker methods for preparing beef. One look at Pinterest, and it’s clear that the slow cooker is back on trend, with millennial parents relying on the convenience and ease of the slow cooker for a variety of meals throughout the week. The new landing page will serve as a content hub (with a similar look and feel to the

Family Mealtimes

landing page) of all things slow cooker - including the best cuts for slow cooking, a slow-cooker recipe collection, and inspirational

“no recipe-recipe” videos

for the slow cooker. Google search advertising and social media promotion, including as Facebook and Twitter advertising, will help drive consumers to the new hub.