You’ve probably noticed a few changes on the pages of Beef Today. While the cosmetic changes are the first to catch your eye, there are several bigger changes that will help us provide you with more timely and useful information.
For starters, we’re updating the Beef Today Web site (www.beeftoday.com) to give you more information on the stories that appear in the magazine and in our new electronic newsletter, Beef Today’s Cattle Drive.
The eNewsletter, delivered to subscriber’s inboxes every other week, provides concise, up-to-date tips and analysis on animal health, genetics, marketing, forage, nutrition and much more. Each issue also contains the top news headlines and a section titled Cattlemen’s Notebook.
The new Cattlemen’s Notebook section also appears in the pages of Beef Today. In it, you will find how-to information on production and management topics, as well as links to bonus content online.
To get readers involved and interacting, we’ve launched a cattle discussion board, Cattle Talk, accessible at www.beeftoday.com.
Another big change is that Steve Cornett is retiring as editor to spend more time at his ranch in Texas. Not to worry, though, you’ll still have an opportunity to read his unique take on the cattle business through his “Out to Pasture” column in Beef Today. He will continue his blog at www.beeftoday.com, as well as provide his perspective in our Cattle Drive eNewsletter.
We’re excited about the opportunity to better serve our readers and provide the information you need and want to improve your cattle herd. Let us know what you think.
