Following her passion for marketing and creating a new revenue stream through consumer beef sales allowed third generation rancher, Brooke Helsel, to continue ranching with her mom in California’s Central Valley.

As a business owner, running a farm is nonstop and it is difficult to draw a dividing line that separates work life and personal life. Our lives are simply not an 8-5 job.

Grazing cattle have the unique ability to upcycle, or convert, low-quality forages into high-quality, nutrient-dense protein.

During the rush of corn silage harvest, safety often takes a back seat. However, tragedy can strike in the blink of an eye.

Just as analysts use daily reported prices to assess markets, we also rely on the government’s reporting of the state of the economy. That’s not always helpful when trying to assess the outlook for consumer demand in the face of record high beef prices.

Last week’s substantial drop in the breakeven feeding cost for feeder cattle placed on feed last week is significant to the market outlook, says John Nalivka, president of Sterling Marketing Inc., in the latest Sterling Profit Tracker.