The CBB released the 2024 Impact Report, which includes the annual financial statement and Checkoff program evaluations, showing how funds collected have been utilized.
Through the national Beef Checkoff, producers and beef importers pay a $1-per-head assessment on animals they market and the equivalent on beef they import. The Cattlemen’s Beef Board (CBB) oversees the collection and spending of Checkoff funds, with oversight by the U.S. Department of Agriculture (USDA).
The 2024 Impact Report outlines each of the FY24 Authorization Requests funded by the Beef Checkoff in the program areas:
- Promotion
- Research
- Consumer Information
- Industry Information
- Foreign Marketing
- Producer Communications
Information provided for each Authorization Request includes the contractors/subcontractors handling the work, available funding, description/purpose, accomplishments and results. The report also details each Authorization Request’s tactics, progress toward measurable objectives, key learnings and performance efficiency measures.
Also included in the report is the annual Producer Attitude Survey, the Consumer Beef Tracker and the 2024 Return on Investment (ROI) and Broader Economic Impact Study.
Some of the highlights of the report include:
- State assessment revenues
- Beef’s impact through live sports broadcasting on ESPN, Sunday Night Football, Peacock and the NFL Network
- Beef media experts appeared on the Today Show and Fox.com
- Beef production experiences designed for nutrition scientists, health professionals, science teachers and education administrators
- Global impact of beef stats
- Beef nutrition research and the lean beef e-commerce campaign
Your next read: Each National Beef Checkoff Dollar Returns $13.41 to Producers, Independent Study Finds
