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With a significant winter storm predicted to impact much of the U.S., Oklahoma State’s Mark Johnson explains how to identify, prevent and manage cold stress in baby calves.

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To stay competitive in today’s cattle industry, we invite you to visit Drovers.com for cattle industry news and market reports.

To create a safe and comfortable work environment for your farm employees, it’s important to address the specific challenges cold weather brings to the farm.

Proactive planning is key to minimizing livestock stress and maintaining gains during extreme winter weather events.

Doug Ferguson explains how he uses sell-buy marketing strategies to maximize profit.

Driving innovation to combat NWS and prevent its northward spread.

This former Bloomberg executive returned to her family’s Texas ranch to build a thriving, community-rooted business that prioritizes local economic value and authentic storytelling over global scale.

Why cumulative exposure matters and how vaccine formulation fits into risk-based herd decisions.

Check out the Sterling Marketing Profit Tracker for week of Jan. 17