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The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.

Kansas cattleman and retired Lieutenant Colonel in the U.S. Army Reserves Jerry Bohn has been elected president of the National Cattlemen’s Beef Association.

Fifth-generation California cattle producer Dr. Dave Daley shared his expertise on wildfire management as an experienced cattlemen, longtime educator, and survivor of the 2020 Bear Fire in Butte County, Calif.

NCBA, a contractor to the Beef Checkoff, launches integrated campaign to share stories of real beef farmers and ranchers and their commitment to protecting the land for generations to come.

It was a busy week on Capitol Hill for the beef industry. NCBA’s Ethan Lane joined AgriTalk to sum up the events.

NCBA announces its “75% plan,” a regional approach to improve cattle market price discovery without mandating participation by producers or packers.

National Cattlemen’s Beef Association president Marty Smith issues a statement about the group declining to participate in two Florida producer meetings.

In a discussion on AgriTalk, Ethan Lane discussed the group’s objections to the plan, and what alternatives could be.

On Friday Interior secretary Deb Haaland announced the BLM will move its headquarters back to Washington, DC, after having relocated to Grand Junction, Colo., during the Trump administration.

The 2021 Cattle Industry Convention & NCBA Trade Show kicked off in Nashville Tuesday, where more than 6,000 cattle producers, industry partners and stakeholders gathered for the event.