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There are some key marketing strategies that will take sales to the next level when applied correctly.

A love for cattle and people keep this cattlewoman on the go.

NCBA and PLC call on USFWS to partner with producers on Monarch Butterfly conservation.

Rather than focusing breeding goals on being heavily terminal or primarily maternal, sexed semen allows commercial herds of all sizes to “take both roads.”

Despite scientific evidence beef plays a role in a healthy diet, the committee is advising the U.S. Department of Agriculture (USDA) and U.S. Department of Health and Human Services (HHS) that federal nutrition guidelines include a reduction in red meat consumption.

Research studied influence of reduced water availability on cattle grazing forages with high moisture content like wheat pasture.

As teenagers, Dave and Jean Gottenborg dreamed of owning a cattle ranch. After decades of delay, they finally achieved their dream. Today, they raise cattle and sell award-winning beef and hay at Eagle Rock Ranch.

The project will take a systems approach to understand wildlife-farm animal-environmental drivers of zoonotic disease transmission in the food supply chain.

Regardless of the size of operation, producers can learn more about the legal and economics of direct beef sells through a new online course.

Scientists Assess a Tick’s Potential to Spread Disease in Southern U.S.