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The 2021 Cattle Industry Convention & NCBA Trade Show kicked off in Nashville Tuesday, where more than 6,000 cattle producers, industry partners and stakeholders gathered for the event.

The new Trailblazers program takes advocacy to the next level by giving participants the tools and training they need to promote beef to new audiences while addressing and correcting myths.

In honor of National Ag Day, NCBA is sharing the stories of two advocates who play different roles in the industry, but both understand the importance of inspiring the next generation to get involved.

USDA announced a top-to-bottom review of the “Product of the USA” (POTUSA) label, which will inform a forthcoming rulemaking on this topic. NCBA has long-advocated for voluntary labels that meet consumer demand.

The White House announced Thursday President Joe Biden would sign three proclamations to restore protections for Bears Ears, Grand Staircase-Escalante, and Northeast Canyons and Seamounts Marine national monuments.

NCBA and the Public Lands Council (PLC) expressed opposition to the U.S. District Court’s ruling to remand and vacate the gray wolf Endangered Species Act (ESA) delisting announced by the Trump administration in 2020.

It was a busy week on Capitol Hill for the beef industry. NCBA’s Ethan Lane joined AgriTalk to sum up the events.

“Cattle Contract Library Act of 2021” is designed to provide cattlemen with the market data needed to make more informed marketing decisions and exert greater leverage in negotiations with major meatpackers.

Beef. It’s What’s For Dinner., funded by the Beef Checkoff, announced a new partnership with celebrity athlete and former football star Tony Romo at the 2022 Cattle Industry Convention.

Seven of the nation’s top cattle operations were recognized as Environmental Stewardship Award Program (ESAP) regional winners for their environmental conservation efforts.