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Multigeneration rancher James Clement treats cattle, wildlife, water and tech as one system to build long‑term resilience.

Success in cattle production means managing herds across many different facets of genetics, health, reproduction, performance, and sustainability.

From skepticism to trust, Robb Forman has realized labor savings and better results through SenseHub’s heat-detecting technology using ear tags with accelerometers.

701x aims to reshape cattle management through a blend of innovative technology, user-friendly design and customer service.

CattleFax’s Patrick Linnell predicts a slow, cautious rebuild as aging producers, labor shortages and volatility reshape expansion decisions.

Check out the Sterling Marketing Profit Tracker for week of Feb. 14.

From colostrum intake to feedlot performance, research shows maternal nutrition is the key to long-term ranch profitability.

Post-treatment interval decisions may shape both clinical outcomes and antimicrobial stewardship in bovine respiratory disease protocols.

Nebraska Extension Educator Aaron Berger says cow-calf producers have EPDs and index tools to make genetic selection decisions related to traits that impact productivity and longevity. Identifying and selecting optimum genetics may mean picking sires that are at or below breed average to move the cow herd genetically toward a desired level for certain traits.