Recently, several new activist groups have been using proclaimed farmers as prominent features in legislative campaigns aimed at preserving state “animal welfare” laws like California’s Proposition 12. But who are these organizations – and are they really speaking for farmers?
Last fall, the Animal Agriculture Alliance noticed a trend of groups like Farm Action and Humane World Action Fund running ads claiming “family farmers” are in favor of upholding Prop12 and encouraging opposition to federal efforts to overturn the law. The ads claimed that Prop 12 “created a market that gives family-run farms like ours a fighting chance.”
Farm Action, a group with a purposely misleading name, is run by two former Humane World for Animals (HSUS) staff. The group endorses anti-animal agriculture legislation while claiming that they are working to “protect the future of family farms,” and organized a Congressional fly-in event last year to speak with legislators. Similarly, the activist-backed American Meat Producers Association, also led by a former Humane World for Animals (HSUS) staffer, was launched last year and has also been involved in similar efforts in D.C. to support Prop 12. The group said that they are working to “give a voice on policy issues and protect state laws that are good for family farmers,” while misleading lawmakers that these voices – heavily influenced by leadership that has strong ties to anti-animal agriculture organizations – speak for the entirety of producers.
These efforts in D.C. in support of California’s Prop 12 and in opposition to the EATS Act, now renamed the Save Our Bacon Act, were lauded by other anti-animal agriculture groups like Mercy for Animals, which wrote a blog in November about the “hundreds of farmers [sending] a strong message on Capitol Hill.” If you look deeper into the connections of these organizations, it’s hard to believe that these “farmers” would want to align themselves with groups that ultimately want to put all animal agriculture out of business.
In January, The Center for the Environment & Welfare issued a report breaking down some of the alleged “supporters” of California’s Prop 12 that were listed on a letter circulating on Capitol Hill. In the letter, Humane World for Animals had claimed that 5,000 farms across 39 states support Prop 12’s “animal welfare standards,” however, after a thorough review, it was found that this list included over 100 wineries, 150 honey producers, a goat yoga practitioner, and an urban garden – not a very accurate depiction of farmers that are actually impacted by these housing standards and supply chain restrictions.
Most recently, with the House Ag Committee passing a Farm Bill that includes preemption language related to Prop 12, we have continued to see animal rights activists scramble for support. Many groups have put out rapid “calls to action” on social media and through e-mail blasts asking their supporters to reach out to legislators. Some of these efforts seem to be aimed at major conservative commentators and policymakers, signaling attempts by activist groups to reach nontraditional audiences. A recent article in the LA Times claimed that “even conservatives are mad” about Proposition 12 and, while using an activist-provided stock photo from outside of the United States, referenced “intensive corporate-owned mega-farms.” In the article, an alleged farmer and “self-described conservative Republican” claimed that gestation stalls are not “proven to be good science.” This kind of content directly opposes the work that has been done in partnership by farmers, academia, and industry to make sure that pigs, whatever housing system they are in, are raised in environments that balance the best for their welfare and environmental sustainability, all while creating a nutritious, affordable protein for consumers.
It’s not hard to see why animal rights activists are trying to appear as representing farmers and ranchers. According to Gallup polling, farming and agriculture is America’s most trusted sector over the past 25 years. This new wave of organizations and tactics seems to be an attempt at distracting and confusing the public and policymakers, drowning out the perspectives of longstanding grassroots organizations who do count farmers and ranchers responsible for putting meat, poultry, dairy, eggs and seafood on American plates among their membership. It’s imperative that we look beyond the facades that these groups want you to see to understand their true intent. That second look at groups claiming to be aligned with farmers and asking for support could be hugely impactful to major legislative changes that seek to alter the future of our food supply.
Abby Kornegay is the director of issues and engagement for the Animal Agriculture Alliance.


