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The Association says both are widely supported across the U.S. cattle and beef industry.

Beef. It’s What’s For Dinner., funded by the Beef Checkoff, announced a new partnership with celebrity athlete and former football star Tony Romo at the 2022 Cattle Industry Convention.

Seven of the nation’s top cattle operations were recognized as Environmental Stewardship Award Program (ESAP) regional winners for their environmental conservation efforts.

NCBA’s Marketing Committee passes policy suggestion on the Cattle Price Discovery and Transparency Act. The policy will need approval of NCBA’s general membership.

Don Schiefelbein, a central Minnesota native, seedstock breeder and cattle feeder became the new NCBA president during the 2022 Cattle Industry Convention.

NCBA and the Public Lands Council (PLC) expressed opposition to the U.S. District Court’s ruling to remand and vacate the gray wolf Endangered Species Act (ESA) delisting announced by the Trump administration in 2020.

In honor of National Ag Day, NCBA is sharing the stories of two advocates who play different roles in the industry, but both understand the importance of inspiring the next generation to get involved.

NCBA CEO Colin Woodall responds to recent comments by tech mogul Bill Gates, suggesting that consumers in wealthy nations should switch to “synthetic beef” as an alternative to real beef products.

If enacted, the bill would clarify regulations under the Packers and Stockyards Act to allow livestock market owners to maintain an ownership interest in small meatpacking entities.

Renewing its call for the immediate suspension of fresh beef imports from Brazil, NCBA also asks for a thorough audit of Brazil’s animal health and food safety system, to ensure the safety of the U.S. cattle herd.