With great prices for cattle, the market is telling us to expand. The high demand we’ve been discussing is a signal for expansion, says Collin Woodall, NCBA CEO
There is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims.
NCBA CEO Colin Woodall responds to recent comments by tech mogul Bill Gates, suggesting that consumers in wealthy nations should switch to “synthetic beef” as an alternative to real beef products.
