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Beef promotion programs managed by NCBA have shifted in response to the coronavirus pandemic to reflect consumer concerns about their day-to-day health and the availability of delicious, safe, wholesome food, like beef.

On Wednesday, National Cattlemen’s Beef Association (NCBA) Policy Division Chair and South Dakota Rancher Todd Wilkinson issued a statement in response to a proposed bill to regulate spot cattle trades.

Kansas farmer and cattle feeder Jerry Bohn says any changes or modifications to the cattle marketing arrangements “should be an industry-led solution, not a government-mandated solution.”

State beef councils around the country are joining forces to invest state-controlled Beef Checkoff dollars in Beef. It’s What’s For Dinner. digital advertising campaigns.

As the Senate nears a vote on the Great American Outdoors Act, NCBA and 48 other livestock and natural resource groups oppose the bill because it creates more than $14 billion in new, mandatory spending.

The Checkoff-funded Beef. It’s What’s for Dinner. brand, managed by NCBA, kicks off summer grilling season with a multi-pronged campaign to encourage consumers to cook beef on the grill all summer long.

The Checkoff-funded National Beef Quality Assurance (BQA) Program, managed by the National Cattlemen’s Beef Association (NCBA), is now recognized as an industry-leading animal welfare program.

Sometimes a little education goes a long way, especially when it comes to your dinner. Shawn Darcy shares how the BQA consumer campaign increases transparency and trust.

NCBA announces a comprehensive industry feedyard audit tool that will serve as a standardized audit tool based on the sound science and common sense established in the Beef Quality Assurance (BQA) program.

NCBA vice president of governmental affairs appeared on AgriTalk with Chip Flory to discuss COVID-19 relief packages and working with the new Biden administration.