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The Beef Checkoff has made several key updates to its programs in in the last few months, with a focus on its mission of building consumer trust in beef production.

The fire sent cattle prices plummeting. Portions of the industry demanded an investigation and USDA said it was looking into it. Experts at the cattlemen’s convention told AgDay that report is still pending.

Twenty-one farm and ranch groups are launching Farmers for a Sustainable Future (FSF), a coalition supporting environmental and economic sustainability that will serve as a resource for lawmakers and policymakers.

There is little evidence to suggest that plant-based alternatives are anything more than a fad being driven by massive investments in advertising, outdated information and many false or misleading claims.

Research conducted by NCBA finds at least one-third of surveyed consumers believe that plant-based fake meat products contain at least some real beef.

Stockmanship & Stewardship is a unique two-day educational experience featuring low-stress cattle handling demonstrations, Beef Quality Assurance (BQA) education and other sessions for cattlemen.

As the Senate nears a vote on the Great American Outdoors Act, NCBA and 48 other livestock and natural resource groups oppose the bill because it creates more than $14 billion in new, mandatory spending.

State beef councils around the country are joining forces to invest state-controlled Beef Checkoff dollars in Beef. It’s What’s For Dinner. digital advertising campaigns.

NCBA announces a comprehensive industry feedyard audit tool that will serve as a standardized audit tool based on the sound science and common sense established in the Beef Quality Assurance (BQA) program.

Beef’s contribution to climate change is often an outrageous lie that’s being used to sell consumers a fake meat product they don’t want or need and one that won’t do anything to solve climate problems.